Consumer Attitudes

e-Strategy Trends’ continually updated collection of consumer attitudes trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Half Of Americans Believe The American Dream Is Dead [CHART]

via marketingcharts.com The American Dream rests on the belief that the opportunities are there for people – regardless of race, creed, economic position, or other social identifier – to get ahead based on effort and merit. As it turns out, though, many Americans are skeptical that the American Dream even exists anymore. Just 1 in…

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Valuable Mobile Auto Ad Content [CHART]

via emarketer.com A report from Mojiva, a mobile ad network that relied on analysis of its own data, along with a Q1 2012 survey, found that 69% of consumers in the US were interested in researching the purchase or lease of a vehicle using their mobile phone. Read the rest at eMarketer. Rate this post

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In Facebook We Do Not Trust [CHART]

via emarketer.com Consumer unease with F-commerce may be linked to wider privacy concerns that Facebook users have with the service itself. The survey found that about six in 10 Facebook users in the US did not trust the company, or only trusted it a little, to keep their personal information private. While 28% said they…

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Security Concerns About fCommerce [CHART]

via emarketer.com Privacy and security concerns may be one reason sales on Facebook have not yet taken off. An Associated Press (AP) and CNBC poll of US consumers conducted in May 2012 found that 54% of respondents did not feel safe buying products or services through Facebook. Only 8% said they felt extremely or very…

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Phone Response Time & Brand Preferences [CHART]

via marketingcharts.com It’s no secret that consumers don’t like to be kept on hold when calling a brand, and data from a May 2012 Ifbyphone survey [pdf] confirms that they have their limits. In fact, roughly 4 in 5 respondents indicated they had either abandoned a brand due to poor response time to their questions,…

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Asian American Attitudes Toward The Internet [CHART]

via emarketer.com Given US Asians’ high involvement with the internet and with mobile, it is not surprising that they also have taken to the mobile internet in above-average numbers. eMarketer estimated in April that 45.1% will be mobile internet users this year (vs. 38.5% of the general population), and it forecasts a rise to 63.0%…

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Motivations To Pay For Online Video [CHART]

via emarketer.com Findings from a March 2012 study conducted by global management consultant company Accenture offered insight into what online video viewers worldwide were willing to open their wallets for: 35% were willing to pay more for higher-quality video content and the same percentage said they would pay more for reduced advertising. Access to premium…

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Attitudes Toward Paywalls Among Digital Pros [CHART]

via emarketer.com Though paywalls scared away over half of all respondents, the data showed just 25% of US digital media professionals developed a negative brand perception after encountering this type of barrier to entry. That number surely depends on where in the site experience a user encounters a paywall. The vast majority of respondents (90%)…

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Reactions To Paywalls [CHART]

via emarketer.com Though just over half of US digital media professionals (52%) said they immediately leave a site after encountering a paywall, a significant portion (42%) took the time to research pricing and make a purchase decision, signifying a solid opportunity for publishers to convert casual visitors into paying customers. Read the rest at eMarketer.…

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Consumers’ Belief In Long-Term Facebook Success [CHART]

via marketingcharts.com Facebook may have 900 million monthly active users and be the darling of social media marketers as it nears its IPO, but that doesn’t mean that the public is convinced the social network is here for the long-term, according to an AP and CNBC poll conducted in May 2012. 46% of respondents said…

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