e-Strategy Trends’ continually updated collection of consumer attitudes trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Video is having an impact on consumers, with three-quarters of global adult shoppers saying they have made a purchase after viewing a video for a product, a percentage that is even higher among Millennials. But what qualities make videos valuable to consumers during their decision-making process?Read More
Having an online user account with a retailer can have its advantages, including faster checkout and the opportunity for a more personalized shopping experience. One of the barriers that stops consumers from creating user accounts is that they know that emails will follow.Read More
For the second consecutive year social media users have a relatively low level of satisfaction with the platforms they use as a whole, per a report from the American Customer Satisfaction Index (ACSI).Read More
Instagram posts have been found to generate more interaction when they include at least one emoji, making emojis a surprisingly useful engagement tool as opposed to just a way to dress up an otherwise dull message.Read More
While conventional marketing thinking says that customers prefer personalized marketing experiences and are willing to share more personal data to get that, new research shows that they may not.Read More
The National Football League still rules the roost of professional sports leagues in America, with 72% of sports fans in the United States saying professional football interests them, and 61% saying they would make a bet on the sport.Read More
As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase.Read More