Some 83% of US adults report being familiar with at least one sharing economy service used for traveling, such as AirbnB, Lyft, or HomeAway, according to a report from Ipsos and Allianz Global Assistance.
Streaming music is one of the most common uses of Smart Speakers, and there’s evidence now that Smart Speaker owners are beginning to default to their devices for all their audio needs.
Of the 1,006 US digital buyers surveyed in a June 2018 study from Yes Lifecycle, just 9% of respondents said they don’t ignore emails from retailers.
More than two-thirds of job candidates believe that employer brand strength is important (35%) or very important (34%) when they’re evaluating a new job opportunity. The results indicate that employees can be a “valuable asset” in communicating brand strength.
Adults in the US are increasingly putting off marriage until later years, if at all. Indeed, a recent Pew Research Data analysis indicates that 57% of 21-36-year-olds have never married, compared to just one-third (33%) of people that age back in 1985.
In its survey of 5,001 consumers ages 16-65, Brand Keys found that just 42% of Gen Z respondents identify as ‘extremely’ or ‘very’ patriotic, as do only a slim majority (53%) of Millennials.
These AI-powered helpers can answer questions 24/7 and don’t make users wait on hold, but not everyone sees the benefits of interacting with chatbots in lieu of other channels.
We may believe we’re each living in our own social media bubble full of like-minded folks, but survey data suggests that some of us are being persuaded to change our minds thanks to social posts.
Not only do consumers want businesses to be open and honest in their social posts, consumers actually hold businesses to a higher standard than they hold for themselves.
Almost 6 in 10 US shoppers believe that the search box is ‘extremely important’ when they’re shopping on a retailer’s website, mobile site or mobile app, and another 27% consider it ‘important.’