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Consumer Attitudes

e-Strategy Trends’ continually updated collection of consumer attitudes trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Online Video Factors In Consumer Decision Making [CHART]

Chart: Online Video Factors In Consumer Decision Making

Video is having an impact on consumers, with three-quarters of global adult shoppers saying they have made a purchase after viewing a video for a product, a percentage that is even higher among Millennials. But what qualities make videos valuable to consumers during their decision-making process?

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Resistance To Online Shopper Accounts [CHART]

Chart: Resistance To Online Shopper Accounts

Having an online user account with a retailer can have its advantages, including faster checkout and the opportunity for a more personalized shopping experience. One of the barriers that stops consumers from creating user accounts is that they know that emails will follow.

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Top Brand Trust Factors [CHART]

Chart: Top Brand Trust Factors

As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase.

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