Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
This infographic highlights research from email marketing service provider Constant Contact illustrating the elements of successful email campaigns.
Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.
More than one-third (37%) of US adults have decided not to do business with a company because of something they learned about how the company conducts itself.
Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.
Brands continued to increase their email volume in Q4, with the 23.4% year-over-year increase representing the 13th consecutive quarter of growth.
The use of mobile phones is still growing, and more than half of US small businesses have taken note and optimized their sites accordingly.
Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily.