This infographic from SSLs.com highlights some of the milestones of internet history, from the first email to the first eCommerce transaction to the first tweet.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Just 1 in 10 US adults rate the honestly and ethical standards of advertising practitioners as high or very high.
In some cases, there are marked variations in the views that American generations have of key institutions in the US.
Almost two-thirds (64%) of consumers surveyed across six countries – including three-quarters in the US – share content online.
Overall tablet usage skews younger, while ereader usage trends older.
When Apple introduced the iPad in 2010, many thought it would make dedicated ebook readers obsolete. But six years later, it turns out that didn’t happen.
Executives worldwide say expanding their customer base is a top priority, more so than retaining their existing one.
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Next year will mark a milestone for US eCommerce, as more than half of digital buyers in the country will use a smartphone to complete a purchase during 2017.
As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.