More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
Some 58% of mobile app users will become inactive within the first 30 days after downloading an app.
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
The only activity of those identified for which smartphones are the primary device is social media use.
Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis.
74% of B2B sales professionals in North America who exceeded their 2014 quotas said they were ‘highly effective’ social media users or ‘better than most.’
Once again, search has grown a small amount, up to 44.5% of total referral traffic in 2015.
Nearly 7 in 10 US mother social media users felt their parenting decisions were always or sometimes judged by other mothers.