Among the almost three-quarters of respondents with a customer community, customer listening and research emerges as a far bigger goal than sales.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
This poster from YourBias.is explains 24 common cognitive biases that often skew thinking when making a decision.
63 percent of adults in the United States report seeing more advertisements than they used to, compared to the 24 percent who said they were seeing the same amount.
This infographic by the Institute for Corporate Productivity illustrates how companies are using human capital analytics to make decisions about their talent.
According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.
Online grocery shopping is still nascent, but it’s responsible for 80% of grocery dollar sales growth and is making inroads with certain segments of the population.
As American adults become more familiar with sharing economy services for travel booking, they’re becoming increasingly likely to use them.
Both CIOs and employees feel that email and in-person meetings are more effective for daily communications at work than instant messaging (IM).
NPR commissioned research to find out why people want smart speakers. Music was unsurprisingly at the top of the reasons why they use these devices.
Jun Group’s survey found that a slightly higher percentage of females named games as their favorite type of mobile app than did males.