Consumer Behavior Marketing Research

e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.

Most Influential Types Of Retailer Website Content, June 2015 [CHART]

Chart - Most Influential Types Of Retailer Website Content

Almost three-quarters of US online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified.