For email marketers, mid-week may provide the best engagement rates, but the weekends are when conversions are highest.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
A recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers.
An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook.
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
31.0% of respondents said they downloaded an app because a friend recommended it.
How online shoppers use dfferent forms of search during the purchase process.
How engaged with YouTube ads are millennials?
8.3% of Americans age 12 and over — 22 million people — used marijuana on a monthly basis in 2015.
The restaurant and computer industries enjoy the best net perception among US adults.