Phablet User Persona [CHART]

Chart - Phablet User Persona

Compared to the average mobile user, Phablet users over-index in the Social Influencer Persona by 2.4x.

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Time Spent On Books By Device Type, 2013 vs 2014 [CHART]

Chart - Time Spent On Books By Device Type, 2013 vs 2014

Phablet users behave a lot like consumers on smaller devices, with gaming, social and entertainment as the leading app categories.

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Corporate Social Responsibility Reputation’s Effect On Purchase Decisions, August 2014 [CHART]

Chart - Corporate Social Responsibility Reputation

Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.

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Streaming Video Service Subscriber Viewing By Channel, August 2014 [CHART]

Chart - Streaming Video Service Subscriber Viewing By Channel

Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service.

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How Moms Will Use Mobile For Back-To-School Shopping, July 2014 [CHART]

Chart - How Moms Will Use Mobile For Back-To-School Shopping

63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.

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