In 2018, eMarketer estimated 8.2 million baby boomers in the US will use a smart speaker. That’s a 28.6% increase from 2017.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
This year, eMarketer expects 16.5 million Gen Xers in the US will use a smart speaker.
This year, 24.9 million US millennials will use a smart speaker. That’s more than a third of the millennial population.
More than nine in 10 kids in the US ages 4 to 11 have access to a smart speaker or voice assistant.
Email continues to be consumers’ preferred form of brand communication. But that doesn’t mean it’s not without its faults!
Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and doing so should include a healthy level of importance attached to social media.
Transparency has in the past been pegged by consumers as one of the core values that brands should embody.
Fully 58% of Gen Z respondents reported posting Snapchat Stories, as opposed to 39% posting Instagram Stories.
This infographic from SERanking illustrates how people use voice search while on the go.
In its Q2 2018 video benchmarks report, Extreme Reach reveals that 38% share of impressions during the quarter were served to connected TV devices, surpassing smartphones (30%) for the first time.