Consumer Behavior Marketing Research

e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.

Top Audience Targeting Types For Branding, May 2015 [CHART]

Chart - Top Audience Targeting Types For Branding

Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.

Millennials’ Top Shopping-Related Activities By Device [TABLE]

Table - Millennials

40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.