Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
This heatmap illustrates how IKEA customers must follow one-way paths through the store unless they already know the routes to the exits.
This heatmap tracks what viewers of this German billboard focus on.
For most American mothers, brand loyalty is all about quality and consistency.
45% of executives worldwide said a Chief Digital Officer should have a technology background.
This infographic from Tailwind illustrates how to plan your visual marketing strategy with Pinterest and Instagram.
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year.
This infographic fom WalletHub illustrates facts and figures about Saint Patrick’s Day 2017.
57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.
List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.