In a reversal from past research consumers are more likely to share good experiences than bad ones.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV?
B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
Nearly seven in 10 US internet users surveyed by social media analytics and monitoring service Sprout Social in April 2017 were annoyed when brands used slang on social media.
More than a quarter of US internet users will block ads this year.
The steady adoption of smart cars goes beyond a consumer phenomenon.
Are driverless cars close to market, or is a full-fledged launch still well off in the future?
BuzzSumo’s research is based on an analysis of 10 million articles shared on LinkedIn. The following chart shows the top starting phrases for the headlines of the most shared articles on LinkedIn.
In BuzzSumo’s survey of 100 million headlines, the three word phrases or trigrams that gained the most Facebook engagements (likes, shares, comments) were Will Make You, This Is Why, and Can We Guess. See the chart that includes the rest.