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Consumer Behavior

Consumer Behavior Statistics & Trends

e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.

Video Game Spectator Sport Spending [CHART]

Chart: Video Game Spectator Sport Spending

While gamers may be seen as easy targets for ridicule, the gaming industry is nothing to scoff at with 2018 revenues reported at more than $43 billion. Millennials, in particular, are big gamers with a new study by Nielsen reporting that two-thirds of US Millennials play video games every month.

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Top Brand Trust Factors [CHART]

Chart: Top Brand Trust Factors

As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase.

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Video Impressions By Device [CHART]

Chart: Video Impressions By Device

Connected TV devices continue to account for the largest share of video ad impressions. Smartphones, which only a year earlier had accounted for the largest percentage of impressions, are steadily declining in share, cannibalized by connected TV devices.

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