As part of an ongoing examination of social media and news, Pew Research Center analyzed the scope and characteristics of social media news consumers across nine social networking sites.
Consumer Behavior Marketing Research
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Quality is the core value that the largest share of consumers around the world feel is important for brands to embody.
Email and social media are the only touch points through which a majority are able to deliver personalized content.
Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months.
Facebook narrowly edges Twitter as the social platform that users believe is best for keeping up to date with news, sports or politics.
When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.
Communication comes first for most US internet users—and even before coffee for a great many of them.
While technology can help marketers personalize at scale, a lack of it is also the biggest reason execs say they don’t personalize their content.
Nearly three-quarters of mobile banking app users use a mobile payment app to pay a bill.
Data quality, segment selection and subject line are the elements that have the largest effect on email campaign response rates.