Blog Marketing

e-Strategy Trends’ continually-updated collection of blog marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Online Sources For Political Information, By Generation [CHART]

via emarketer.com Overall, news websites were the most commonly tapped resource for those looking for political information online; 47.7% of likely voters used them. But news sites were especially important among those ages 55 or older, with 53% of respondents from this group relying on them. Voters ages 18 to 34, no surprise, were significantly…

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Social Media Customer Service Channel Expectations [CHART]

via emarketer.com In a Q4 2011 survey of worldwide online consumers, Oracle found that online users valued having a number of pathways to customer service support, including through social media, click-to-call services and instant messaging. Given Facebook’s dominance of the social media landscape, it should surprise no one that 46% of those polled anticipated that…

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Pinfluence [CHART]

via emarketer.com Pinterest, in particular, is becoming an ever-more trusted network for female social network users looking for recommendations. According to February data from BlogHer, 81% of active female Pinterest users trusted the site for information and advice—even more so than Twitter and Facebook. Sites like Pinterest are also fostering a high degree of influence,…

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Mainstream & Niche Marketing Tactics [TABLE]

via emarketer.com In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). This year, for…

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Optimal Social Post Dayparting [CHART]

via marketingcharts.com When looking to achieve high click counts, the optimal time to post is similar for Twitter and Facebook, but differs dramatically for Tumblr, details Bit.ly in a May 2012 blog post. Exploring how content propagates through social networks, and how the day and time of a post affect the attention received, the company…

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Moms’ Favorite Social Networks & Blogs [CHART]

via marketingcharts.com Mothers are tuned into a variety of social media, but Facebook is chief among them, details Nielsen in a May 2012 blog post. In fact, almost 3 in 4 mothers (27.9 million) who went online from a home computer in March visited Facebook, while roughly one-quarter visited Blogger, making them 27% more likely…

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Types Of Online Video Consumption [CHART]

via emarketer.com The immediacy and ease of streaming services continue to draw users in search of online video. According to the survey, 58% of respondents said they watched online videos on web-based streaming services that hosted user-generated content, such as YouTube. And more than one-third of respondents said they watched content on full-episode player sites,…

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Email Drives Virtual Event Registration [CHART]

via marketingcharts.com Email is overwhelmingly the top driver of virtual event registration, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 83% of virtual event attendees have heard about an event through email. Only 23% have heard about a virtual event through…

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