e-Strategy Trends’ continually-updated collection of blog marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Companies increasingly value customer conversations through online and offline media, and 40% engage customers in conversations about their brands or sectors, double the proportion who did so 2010.Read More
via marketingcharts.com American and European bloggers are relatively in agreement when it comes to the most effective ways to drive traffic to their blogs, both citing frequent updates and promotion on social networks as their top 2, per an Overblog study released in June 2012. Yet, when it comes to what defines the ultimate success…Read More
via emarketer.com A March survey of US mom internet users by Totsy verified BabyCenter’s conclusions. While product reviews had the greatest effect on purchase decisions for about half of moms polled, nearly 21% of moms said that friends’ opinions online contributed most to their decisions, along with 11.5% who said that general media buzz figured…Read More