Buyer personas are one of the top ways by which B2B marketers better understand their audiences’ needs for content creation purposes.
Blog Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of blog marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Facebook is the place to reach millennials of all political persuasions.
YouTube, Snapchat and Instagram are considered cool by the largest share of US online teens (12-17) who are monthly users of the platforms.
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account.
When it comes to driving traffic to their posts, 93.2% of US bloggers rely on social media marketing.
More than half of US bloggers publish blog posts at least weekly.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks.