Facebook is the place to reach millennials of all political persuasions.
Blog Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of blog marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
YouTube, Snapchat and Instagram are considered cool by the largest share of US online teens (12-17) who are monthly users of the platforms.
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account.
When it comes to driving traffic to their posts, 93.2% of US bloggers rely on social media marketing.
More than half of US bloggers publish blog posts at least weekly.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks.
Visual content such as videos and infographics are considered effective by more marketers than blog posts and articles.
Content shared by friends and family members (72%) and content shared by a work colleague or peer (59%) – independent of who created the content – are the most trusted.