More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.
Blog Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of blog marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Podcast audiences continue to grow, and there are signs that advertisers are warming to their receptive audiences.
The most important objective of a lead generation strategy is to increase lead-to-customer conversions.
This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.
Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.
Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.
B2B buyers and consumers are alike in at least one way: product quality is the key determinant of their loyalty.
Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.
Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.