This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
Blog Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of blog marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
This infographic from Orbit Media is based on the results of a survey of 1000 business bloggers and illustrates the ROI of B2B blogging.
More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.
Podcast audiences continue to grow, and there are signs that advertisers are warming to their receptive audiences.
The most important objective of a lead generation strategy is to increase lead-to-customer conversions.
This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.
Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.
Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.
B2B buyers and consumers are alike in at least one way: product quality is the key determinant of their loyalty.
Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.