Social media user satisfaction remains steady this year though it is still in the lower tier of industries on this measure. The overall index for social media is unchanged at 73 on a 100-point scale, though some platforms are better rated than others.
Blog Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of blog marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
This infographic from DCI highlights statistics that illustrate the appeal of influencer marketing.
A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
This infographic from Orbit Media is based on the results of a survey of 1000 business bloggers and illustrates the ROI of B2B blogging.
More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.
Podcast audiences continue to grow, and there are signs that advertisers are warming to their receptive audiences.
The most important objective of a lead generation strategy is to increase lead-to-customer conversions.
This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.
Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.