Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
Blog Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of blog marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
More than 7 in 10 US SMBs are buying some type of digital services today.
LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.
More than seven in 10 women said they shared online videos on Facebook.
This year, 204.2 million people in the US will watch digital video content via any device at least monthly, representing 78.6% of internet users and 63.5% of the population.
Relevant content creation is by far the most effective SEO tactic.
Almost three-quarters of US online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified.
This infograph by PointRoll illustrates the history of online advertising.
Nearly nine in 10 US advertising executives polled said they planned to run a video ad campaign on Facebook in the coming year—the highest response rate out of all networks.