Young Millennials’ Social Media Use, March 2015 [CHART]

Chart - Young Millennials

Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year.

Channels B2B Marketing Execs Use To Distribute Content, January 2015 [CHART]

Chart - Channels B2B Marketing Execs Use To Distribute Content

B2B content marketers may need an intro to mobile, based on polling by Regalix, which found that mobile played a minimal role in such marketing efforts.

Top Nonprofit Content Marketing Tactics, 2014 vs 2013 [TABLE]

Table - Top Nonprofit Content Marketing Tactics

Social media, cited by 93%, was the top content tactic nonprofit professionals used.

Top Social Channels Adopted By B2C Brands, June 2014 [CHART]

Chart - Top Social Channels Adopted By B2C Brands

B2C brands are active on an average of 7.5 social platforms of 17 examined.

Top Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]

Table - Top Ad Channels For Reaching Upscale Americans

US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.

Use vs Effectiveness Of B2B Content Marketing Tactics, August 2014 [TABLE]

Table - Use vs Effectiveness Of B2B Content Marketing Tactics

B2B marketers pointed to video as one of the top three most effective content marketing techniques.

Most Effective Channels To Promote B2B Events, December 2014 [CHART]

Chart - Most Effective Channels To Promote B2B Events

Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.