Effective B2B Storytelling [INFOGRAPHIC]

This infographic via Entrepreneur illustrates with facts and stats some salient points about storytelling for B2B audiences.

SMBs’ Most Effective Marketing Methods, 2014 vs 2015 [TABLE]

Table - SMBs

US small and medium-sized businesses were seeing more success with their website than any other channel.

Young Millennials’ Social Media Use, March 2015 [CHART]

Chart - Young Millennials

Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year.

Channels B2B Marketing Execs Use To Distribute Content, January 2015 [CHART]

Chart - Channels B2B Marketing Execs Use To Distribute Content

B2B content marketers may need an intro to mobile, based on polling by Regalix, which found that mobile played a minimal role in such marketing efforts.

Top Nonprofit Content Marketing Tactics, 2014 vs 2013 [TABLE]

Table - Top Nonprofit Content Marketing Tactics

Social media, cited by 93%, was the top content tactic nonprofit professionals used.

Top Social Channels Adopted By B2C Brands, June 2014 [CHART]

Chart - Top Social Channels Adopted By B2C Brands

B2C brands are active on an average of 7.5 social platforms of 17 examined.

Top Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]

Table - Top Ad Channels For Reaching Upscale Americans

US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.