Content On Which People Comment Anonymously By Type, June 2014 [CHART]

Chart - Content On Which People Comment Anonymously By Type

40% of US internet users said they had commented anonymously.

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College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]

Chart - College Students’ Back-To-School Purchase Influencers

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.

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Influence Of Word Of Mouth & Reviews On Female Empty-Nesters, August 2014 [TABLE]

Table - Influence Of Word Of Mouth & Reviews On Female Empty-Nesters

Female Empty Nesters are prone to seeking out reviews online and offline and are strongly influenced by what they find.

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Influence Of Social Networks On Purchase Path By Funnel Position [VIDEO]

Influence Of Social Networks On Purchase Path By Funnel Position [VIDEO]

YouTube is strongest at both introducing new products and helping to close the sale in the last stage.

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Most Effective Inbound Marketing Tactics, August 2014 [CHART]

Chart - Most Effective Inbound Marketing Tactics

Respondents considered marketing content creation among their most effective inbound marketing tactics.

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Top Influences Over Youths’ Clothing Style & Brand Decisions, July 2014 [CHART]

Chart - Top Influences Over Youths

Clothing is one of teens’ top spending categories.

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