Blog Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of blog marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Sources For Local Business Information [CHART]

Chart - Sources For Local Business Information

While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.

How To Do Keyword Research For Existing Web Pages [INFOGRAPHIC]

Infographic - How To Do Keyword Research For Existing Web Pages

This infographic by Promodo (via Search Engine Land) steps through the process of how to do keyword research for existing web pages.

Frequency With Which Millennials Check Social For News [TABLE]

Table - Frequency With Which Millennials Check Social For News

57% of US millennials checked Facebook at least once a day to get news and information.

Online Behavior Of Women [INFOGRAPHIC]

This infographic by Creatage illustrates the online behavior of women.

B2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]

Table - B2B Buyers Top Sources For Research By Generation

When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.

Effective B2B Storytelling [INFOGRAPHIC]

This infographic via Entrepreneur illustrates with facts and stats some salient points about storytelling for B2B audiences.

SMBs’ Most Effective Marketing Methods, 2014 vs 2015 [TABLE]

Table - SMBs

US small and medium-sized businesses were seeing more success with their website than any other channel.