Blog Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of blog marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Most Influential Types Of Retailer Website Content, June 2015 [CHART]

Chart - Most Influential Types Of Retailer Website Content

Almost three-quarters of US online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified.

The History of Online Advertising [INFOGRAPHIC]

History of Online Advertising

This infograph by PointRoll illustrates the history of online advertising.

Social Sites That Ad Execs Have Used vs. Plan To Use For Video, December 2014 [TABLE]

Table - Social Sites That Ad Execs Have Used vs. Plan To Use For Video

Nearly nine in 10 US advertising executives polled said they planned to run a video ad campaign on Facebook in the coming year—the highest response rate out of all networks.

Sources For Local Business Information [CHART]

Chart - Sources For Local Business Information

While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.

How To Do Keyword Research For Existing Web Pages [INFOGRAPHIC]

Infographic - How To Do Keyword Research For Existing Web Pages

This infographic by Promodo (via Search Engine Land) steps through the process of how to do keyword research for existing web pages.

Frequency With Which Millennials Check Social For News [TABLE]

Table - Frequency With Which Millennials Check Social For News

57% of US millennials checked Facebook at least once a day to get news and information.

Online Behavior Of Women [INFOGRAPHIC]

This infographic by Creatage illustrates the online behavior of women.

B2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]

Table - B2B Buyers Top Sources For Research By Generation

When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.