This infographic by Izea illustrates influencer marketing tools and provides tips on how to use them.
Blog Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of blog marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
A new survey of social influencers worldwide from influencer platform Zine found that nearly 80% of respondents considered the Instagram to be their primary way of collaborating with brands.
Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
Social media user satisfaction remains steady this year though it is still in the lower tier of industries on this measure. The overall index for social media is unchanged at 73 on a 100-point scale, though some platforms are better rated than others.
This infographic from DCI highlights statistics that illustrate the appeal of influencer marketing.
A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
This infographic from Orbit Media is based on the results of a survey of 1000 business bloggers and illustrates the ROI of B2B blogging.
More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.
Podcast audiences continue to grow, and there are signs that advertisers are warming to their receptive audiences.