94% of B2B marketers say their website is their top marketing tactic.
B2B Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of B2B marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
There are an estimated 31 million bloggers in the U.S. as of July 2012.
Marketers rate the effectiveness of SEO tactics for B2B Marketing.
B2B marketers have an array of email marketing features at their disposable, but are not making use of all them to great degrees.
65% of B2B marketers are using targeted email messaging.
44% of B2B marketers say sending emails on Tuesday results in better open rates.
Email is still an invaluable asset to marketers; however, only 30% of B2B marketers are using email marketing as their primary lead generation tactic.
More than half of respondents said their organizations invested $50 or less per lead, with the largest group (36%) saying they spent less than $20.
52% of marketers said their top lead gen strategy for the next year was to meet or exceed quantifiable return on investment goals.
Search engine optimization (SEO) proved to be one of the most effective lead generation tactics for B2B marketers for 2012.