B2B Marketing
Top Social Sharing Channels By Industry, Q2 2013 [TABLE]
Gigya, a social login application platform, found in Q2 2013 that Facebook dominated social sharing overall for nearly all industries.
Read MoreWhat Devices People Use To Check Email, May 2013 [CHART]
Consumers primarily in the US used the desktop to open 55.2% of business-to-consumer (B2C) and business-to-business (B2B) marketing emails.
Read MoreHow B2B Decision-Makers Are Using Social Media, July 2013 [CHART]
Social media use is ubiquitous among B2B decision-makers in North America and Europe.
Read MoreMost Effective vs Most Difficult B2B SEO Tactics, June 2013 [TABLE]
B2Bs’ ratings of most effective SEO tactics were similar to B2Cs’, as updating website content was No. 1 and original content came in just above keyword management.
Read MoreTop Sponsorship Metrics, March 2013 [CHART]
The most cited metrics for evaluating sponsorships were sponsorship awareness (94%) and brand awareness (90%).
Read MoreMarketing Channels Used To Leverage Sponsorships, March 2013 [CHART]
88% of companies worldwide used social media as a channel for leveraging sponsorships in March 2013.
Read MoreUS Mobile Ad Spending Share By Format, 2011-2017 [TABLE]
eMarketer expects search will account for 51.7% of mobile ad spending this year.
Read MoreMost Difficult B2C & B2B Email Marketing Tactics, June 2013 [TABLE]
Segmentation ranked as among the top three challenges for both B2B and B2C marketers, cited by 29% and 25%, respectively.
Read MoreMost Effective B2C & B2B Email Marketing Tactics, June 2013 [TABLE]
The greatest percentage of marketers felt challenged to create relevant and compelling content that will really draw in recipients.
Read MoreB2B Email Metrics By Subject Line Keyword, June 2013 [CHART]
With email volumes on the rise and clutter an issue for recipients, having a strong subject line is as important as ever, particularly as consumers rate the subject line as one of their top motivators for opening an email.
Read More