Only 49% of companies it surveyed worldwide in January 2012 tracked and followed up on customer feedback on social media, while 28% did neither.
B2B Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of B2B marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
70% of Fortune 500 CEOs have no social media presence on the major social networking sites.
This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.
A graphic illustrating the type of content that is most effective as prospects become sales-ready leads.
35% of companies require all fields to be completed on their website forms.
Apparel retailers in North America had the highest—and a near-perfect—delivery rate.
Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.
Only one in five B2B marketing and sales professionals (20%) say their demand generation campaigns are fully effective, whereas 80% say they are ineffective to semi-ineffective, according to a survey from Corporate Visions.
Frequency Of Tablet Use At Work [CHART]Rate this post via marketingcharts.com Tablets are increasingly becoming a staple at work for the corporate professional, according to research released in June 2012 by IDG Connect. 71% of the more than 3,000 IT and business professionals responding to the survey said they already own a tablet, with roughly […]
Global Entertainment & Media Spending Growth [CHART]Rate this post via marketingcharts.com Global spending on entertainment and media (E&M) increased by 4.9% in 2011, slightly more rapid than 2010’s 4.5% growth, but representing a lower rate than in previous years, according to a June 2012 report from PricewaterhouseCoopers (PwC). Internet advertising saw the fastest growth, of […]