Only one in five B2B marketing and sales professionals (20%) say their demand generation campaigns are fully effective, whereas 80% say they are ineffective to semi-ineffective, according to a survey from Corporate Visions.
B2B Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of B2B marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Frequency Of Tablet Use At Work [CHART]Rate this post via marketingcharts.com Tablets are increasingly becoming a staple at work for the corporate professional, according to research released in June 2012 by IDG Connect. 71% of the more than 3,000 IT and business professionals responding to the survey said they already own a tablet, with roughly […]
Global Entertainment & Media Spending Growth [CHART]Rate this post via marketingcharts.com Global spending on entertainment and media (E&M) increased by 4.9% in 2011, slightly more rapid than 2010’s 4.5% growth, but representing a lower rate than in previous years, according to a June 2012 report from PricewaterhouseCoopers (PwC). Internet advertising saw the fastest growth, of […]
2011 Video Ad Interaction Rates, By Site Type [CHART]Rate this post via marketingcharts.com Within the different site categories measured, kids and family led with a 7.87% interaction rate, followed by B2B (6.46%), games (6.21%), and entertainment (5.34%). Automotive sites fared the worst in this metric, with an interaction rate of 2.65%. Kids and family sites […]
B2B Executives Mobile Research Behavior [CHART]Rate this post via emarketer.com In June 2011, Compete and Google found that 28% of US B2B C-level executives used a mobile phone to research business purchases, compared to 25% of those outside the C-suite. On tablets, those numbers were 21% and 12%, respectively. Read the rest at eMarketer.
Top Three Influential B2B Channels [CHART]Rate this post via emarketer.com According to research from Oracle and Endeca, already in November 2011, nearly one-quarter of B2B ecommerce professionals around the world said the mobile web was one of the most influential touchpoints for their customers. Read the rest at eMarketer.
Media Consumption Habits Of Senior Execs, by Channel & Daypart [TABLE]Rate this post via emarketer.com Business executives in particular see these devices as near constant companions and are often outfitted with tablets and smartphones in higher concentrations than the general population. In October 2011, Doremus and the Financial Times found tablets and smartphones together constituted […]
Marketing Automation [INFOGRAPHIC]Rate this post via mpdailyfix.com
Small Business Owners’ Technology Priorities [CHART]Rate this post via emarketer.com Small-business owners’ proclivity for mobile devices such as laptops and smartphones could prove valuable for B2B marketers looking to connect with this audience. Inc. Magazine and Cargo found the vast majority (91%) of US small-business owners placed importance on wireless communications and smartphones for their […]
Small Business Owners Attitudes Toward Marketing Targeted At Them [CHART]Rate this post via emarketer.com In March 2012, marketing agency Cargo and Inc. Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively. Along similar lines, 45% said companies made little effort to understand their business and 43% said […]