44% of B2B marketers say sending emails on Tuesday results in better open rates.
B2B Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of B2B marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Email is still an invaluable asset to marketers; however, only 30% of B2B marketers are using email marketing as their primary lead generation tactic.
More than half of respondents said their organizations invested $50 or less per lead, with the largest group (36%) saying they spent less than $20.
52% of marketers said their top lead gen strategy for the next year was to meet or exceed quantifiable return on investment goals.
Search engine optimization (SEO) proved to be one of the most effective lead generation tactics for B2B marketers for 2012.
72.9% of companies said they expected their overall social media budget to increase over the next year.
Marketo created this infographic to explore using the photo-sharing social network for generating leads and promoting brands.
Customer satisfaction with social media sites has dipped by 1.4% year-over-year to a score of 69 on a 100-point scale.
Only 49% of companies it surveyed worldwide in January 2012 tracked and followed up on customer feedback on social media, while 28% did neither.
70% of Fortune 500 CEOs have no social media presence on the major social networking sites.