B2B Marketing
Top Landing Page Optimization Objectives, August 2013 [TABLE]
More than three out of five B2B marketers sought to increase leads from the landing page.
Read MoreLanding Page Optimization Metrics, August 2013 [TABLE]
The greatest percentage considered conversion to be the most useful metric for analyzing the performance of their landing pages.
Read MoreEmail Click-to-Open Rates By Industry, Q2 2012 [CHART]
49% of email opens happen on a mobile device.
Read MoreActive Email Subscriber Rates By Industry, Q2 2013 [CHART]
B2B email databases had a subscriber activity rate of just 1.5% (referring to the percentage who opened an email in the last 90 days).
Read MoreUS Digital Ad Spending By Format, 2011-2017 [TABLE]
This year, 21.7% of all digital display ad spending will be on mobile, rising to 48.4% by 2017.
Read MoreMeeting The Changing Needs Of B2B Prospects, February 2013 [CHART]
Most marketers tend to agree that the basic use of marketing automation is insufficient for persuading today’s B2B decision-makers, and relevance is key.
Read MoreUS B2B Marketers' Budgets, 2011 & 2012 [TABLE]
Marketing automation had the largest year-over-year growth of any area in B2B marketers’ budgets with 233%.
Read MoreHow B2B Marketers Use Marketing Automation, June 2013 [CHART]
B2B marketers are eyeing marketing automation with a renewed focus.
Read MoreB2B Marketing’s Changing Role, August 2013 [CHART]
Almost all B2B marketing leaders agree that marketing must do things that it hasn’t dont ever before to be successful.
Read MoreChanges In B2B Marketing Spending During Next Year, March 2013 [TABLE]
45% B2B marketers expected to increase search engine advertising spending.
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