B2B Marketing
Areas That Have Benefited The Most From Big Data Use, August 2013 [CHART]
Among US agency and brand executives, 85% said Big Data had yielded more than half of marketing initiatives when it came to increasing insights into consumer behavior.
Read MoreRise Of Social Business Use In Companies, 2012 [CHART]
Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.
Read MoreMarketers Use Of Video, 2012 vs 2013 [CHART]
While survey respondents most commonly report using online video as part of their website marketing content (83.9%) and for YouTube marketing (65.2%), an increasing share say they’re using it for video email marketing or email newsletters.
Read MoreChange In The Amount Of B2B Content Creation During Past Year [CHART]
Fifty-eight percent of B2B marketers plan to increase their content marketing budget over the next 12 months, up from 54 percent last year.
Read MoreEffectiveness Of Social Media Sites Among B2B Users [CHART]
LinkedIn is the only platform that the majority of B2B marketers consider to be effective.
Read MoreSocial Sites Used By B2B Marketers To Distribute Content [CHART]
B2B marketers now use an average of six social media platforms to distribute content, versus five last year.
Read MoreB2B Content Marketing By Tactic [CHART]
Compared to last year, the average number of tactics used has risen from 12 to 13.
Read MoreB2B Marketers Who Have A Content Strategy [CHART]
A documented strategy makes a difference, as 84 percent of marketers who say they are ineffective at content marketing said they have no documented strategy.
Read MoreUnique Visitors Per Year To Top Social Media Sites, 2008-2015 [CHART]
Facebook’s 31 million unique visitors lead from 2012 will drop to 14 million by 2015.
Read MoreB2B Content Marketing [INFOGRAPHIC]
This infographic from LinkedIn illustrate’s B2B content marketing efforts.
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