B2B Marketing
Most Popular Content Types For B2B Tech Buyers, December 2013 [CHART]
White papers top the list, with 49% of respondents claiming to have used them to evaluate a tech purchase in the prior 6 months.
Read MoreB2B Tech Buyers' Actions Prompted by Tech-Related Video, 2012 [CHART]
Digital video, long an amusement for consumers, is nudging its way into the business-to-business (B2B) marketing mainstream.
Read MorePrimary B2B Content Marketing Revenue Drivers, December 2013 [CHART]
While B2B marketers are having some trouble measuring the ROI of their content marketing efforts, they’re fairly clear on which capabilities can best improve the revenue contributions of those efforts.
Read MoreB2B Marketers & Content Marketing Measurement, December 2013 [CHART]
Only 23% of B2B marketers rate their company as strong at measuring the ROI from content marketing.
Read MoreImportance Of Price To B2B Industrial Buyers, December 2013 [CHART]
Roughly 6 in 10 B2B buyers from industrial sectors indicate that at least 60% of their purchase decisions are dominated by the immediate purchase price of the equipment.
Read MoreB2B Buyers' B2C Behavior, November 2013 [TABLE]
61% of B2B buyers are informing themselves about enterprise products and services through 3rd-party sources before consulting a vendor’s salesforce, with 89% saying that these 3rd-party sources are a factor in their purchase decisions.
Read MoreContent Marketing Measurement [INFOGRAPHIC]
This infographic by BrandPoint illustrates how to measure content marketing efforts.
Read MoreSMBs & Digital Marketing, November 2013 [TABLE]
About one-third of SMBs report spending less than one-third of their marketing budgets on internet or mobile marketing, while about 1 in 8 allocate more than 90% to digital.
Read MoreMost Important Social Media Marketing Objectives Worldwide, November 2013 [CHART]
Brand awareness and customer engagement were the top social marketing objectives among marketing professionals worldwide for the upcoming year.
Read MoreLeading Social Media Marketing Objectives, August 2013 [CHART]
38% of US Facebook and 43% of Twitter marketers were more concerned with the quality of audience members added via social efforts.
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