B2B Marketing
Internal Marketing Teams' Weaknesses At Online Marketing [CHART]
The professionals surveyed especially lack confidence in their internal marketing teams
Read MoreTop Weaknesses Of Internal Marketing Teams [CHART]
Business professionals say they are weakest at finding sponsorships/lead sources (2.0 average sore), creating whitepapers (2.0), and doing analysis (1.9).
Read MoreEffect Marketers Expect From Content Marketing Efforts [CHART]
Respondents see content marketing as being most effective in the upper part of the customer acquisition funnel—especially for awareness-building and customer engagement.
Read MoreTop Content Marketing Objectives [CHART]
The marketers surveyed rank generating leads as their top content marketing priority for 2014. Engaging customers/buyers is second, and brand building is third.
Read MoreB2B Buyers' Website Visits During Holidays [CHART]
B2B buyer traffic drops more than 50% below average on New Year’s Day (-57%), Memorial Day (-57%), Independence Day (-58%), Labor Day (-54%), Thanksgiving (-71%), the day after Thanksgiving (-55%), Christmas Eve (-64%), and Christmas (-69%).
Read MoreB2B Buyers Website Visits By Time Of Day [CHART]
Traffic is highest in the first half of the day, with the peak time occurring just before and during lunch.
Read MoreB2B Buyer Website Visitors By Day Of The Week [CHART]
Software Advice found B2B buyer activity on their website is highest Tuesday through Thursday.
Read MoreB2B Buyer Behavior Conversion Rates By Month [CHART]
Conversion rates for B2B online leads are highest at the beginning of the year, in part because companies are renewing budgets and new funds are available.
Read MoreMost Popular Marketing Agency Blog Content [CHART]
The blogs read most often are those that provide industry-specific insights.
Read MoreFrequency Of Marketing Agency Blog Readership [CHART]
Nearly half of the marketers/prospective clients surveyed (49%) say that they are indeed reading agency blogs.
Read More