Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.
B2B Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of B2B marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
Four best practices can lead to significant lifts in conversion rates from marketing qualified leads to sales.
B2B marketers place a high value on obtaining an email address, and with good reason. This chart shows by how much.
BuzzSumo’s research is based on an analysis of 10 million articles shared on LinkedIn. The following chart shows the top starting phrases for the headlines of the most shared articles on LinkedIn.
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
The top content formats produced by content marketers in the US are research/original data, infographics and product reviews.
B2B buyers are, in large part, willing to share their name, company and email address in exchange for content.
Meeker’s annual Internet Trends Report is always highly-anticipated and this year is no different. The 2017 Internet Trends report was released at the Recode conference this year.