Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
B2B Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of B2B marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
The top content formats produced by content marketers in the US are research/original data, infographics and product reviews.
B2B buyers are, in large part, willing to share their name, company and email address in exchange for content.
Meeker’s annual Internet Trends Report is always highly-anticipated and this year is no different. The 2017 Internet Trends report was released at the Recode conference this year.
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
The majority of email subscribers tend to be inactive.
This infographic from First Site Guide illustrates the best times of the day and best days of the week to post to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Blogger, and email.
B2B firms that sell online are getting more sophisticated about their efforts.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.