e-Strategy Trends’ continually-updated collection of B2B marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Most marketers today are working on implementing necessary marketing technologies at their organization, according to an Ascend2 report, which finds that their martech strategies revolve primarily around increasing ROI and improving marketing efficiency.Read More
In 2018, 84.0% of US companies with at least 100 employees and that distribute nonpromotional content for marketing purposes utilized digital content marketing. Adoption of digital content marketing hasn’t changed much in recent years. Among business-to-business (B2B) companies, adoption of digital content marketing in 2018 was slightly higher at 87%.Read More
The US podcast advertising market is on the rise, having almost doubled last year by one estimate as listeners seem open to ads. But simply throwing money at podcast audiences probably isn’t the best approach for advertisers.Read More
Almost half of B2B buyers indicate that they’re spending more time researching purchases. Fully 69% spoke to and engaged with a sales representative from the vendor they selected within the first 3 months of the process.Read More
B2B and B2C companies approach events with different goals in mind, though they do share some primary objectives. Both groups look to drive sales revenue as well as educate customers, prospects and attendees, but B2C companies are more focused than their B2B counterparts on raising brand awareness.Read More