B2B marketers place a high value on obtaining an email address, and with good reason. This chart shows by how much.
B2B Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of B2B marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
BuzzSumo’s research is based on an analysis of 10 million articles shared on LinkedIn. The following chart shows the top starting phrases for the headlines of the most shared articles on LinkedIn.
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
The top content formats produced by content marketers in the US are research/original data, infographics and product reviews.
B2B buyers are, in large part, willing to share their name, company and email address in exchange for content.
Meeker’s annual Internet Trends Report is always highly-anticipated and this year is no different. The 2017 Internet Trends report was released at the Recode conference this year.
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
The majority of email subscribers tend to be inactive.
This infographic from First Site Guide illustrates the best times of the day and best days of the week to post to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Blogger, and email.