It probably comes as no surprise that the departments most involved in B2B purchase decisions varies by industry.
B2B Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of B2B marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.
While the delivery of quality leads is marketers’ top objective, measuring and proving ROI is the biggest digital marketing challenge.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
73% of marketers surveyed in late 2015 reported creating more content than in the previous year.
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
The B2B world has widely adopted lifecycle marketing, according to 2015 research. But some stages are being neglected, and many firms still have not gotten on board.
Only 3 in 10 B2B professionals surveyed have a formalized referral program in place.