Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
B2B Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of B2B marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Events like trade shows and conferences are a good way for marketing professionals to network, and they are also the most effective method for engaging C-suite decision-makers.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
Boosting brand awareness and engagement ranks as the top application of video in B2B online marketing programs.
Among those who are using predictive marketing, most have not fully bought in.
Predictive marketing is quickly becoming important among business-to-business (B2B) marketers.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
Visual content such as videos and infographics are considered effective by more marketers than blog posts and articles.
Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.
88% of B2B marketers use content marketing.