Comparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]

Table - Comparison Of B2C & B2B Content Marketing Trends

More B2B (86%) than B2C (77%) marketers are using content marketing this year.

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Inbound Marketing Priorities & Challenges, September 2014 [TABLE]

Table - Inbound Marketing Priorities & Challenges

A significant share of inbound marketers are reporting higher ROI than last year – perhaps as previous success is the top reason given for increasing inbound budgets.

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2015 B2B Content Marketing Trends [INFOGRAPHIC]

Infographic - 2015 B2B Content Marketing Trends

This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.

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B2B Marketers’ Satisfaction With Data-Driven Tactics, August 2014 [CHART]

Chart - B2B Marketers

Slightly more than two-thirds of B2B marketers are using data to analyze customers.

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