While the delivery of quality leads is marketers’ top objective, measuring and proving ROI is the biggest digital marketing challenge.
B2B Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of B2B marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
73% of marketers surveyed in late 2015 reported creating more content than in the previous year.
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
The B2B world has widely adopted lifecycle marketing, according to 2015 research. But some stages are being neglected, and many firms still have not gotten on board.
Only 3 in 10 B2B professionals surveyed have a formalized referral program in place.
Newsletter sign-ups are the top features of B2B websites.
Events are one way for B2B marketers to engage and advance their relationships with customers.
Almost 9 in 10 B2B marketers agree that a deep understanding of their buying audience is critical to creating content that engages buyers.