Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
B2B Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of B2B marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
The majority of email subscribers tend to be inactive.
This infographic from First Site Guide illustrates the best times of the day and best days of the week to post to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Blogger, and email.
B2B firms that sell online are getting more sophisticated about their efforts.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Almost two-thirds of B2B marketers at enterprise-level organizations utilize buyer personas in the planning of demand generation programs and activities.
86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
Recent surveys show that many marketers are already using buyer personas to help inform activity like content marketing.
This infographic from Leisure Jobs illustrates seven aspects of LinkedIn optimization.