Most Effective B2B Content Marketing Tactics, October 2014 [CHART]

Chart - Most Effective B2B Content Marketing Tactics

86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.

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B2B eCommerce Website Features, November 2014 [CHART]

Chart - B2B eCommerce Website Features

66% of B2B respondents noted customer expectations as a primary driver of their investment in omni-channel initiatives.

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Most Effective Sources Of Data For Marketing, November 2014 [CHART]

Chart - Most Effective Sources Of Data For Marketing

The most important objective for data-driven marketing in the year ahead is to increase revenue attribute to marketing (44%).

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B2B Marketing Technologies & The Customer Journey, November 2014 [CHART]

Chart - B2B Marketing Technologies & The Customer Journey

86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.

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B2B Spending Plans For Demand Generation Channels, September 2014 [TABLE]

Table - B2B Spending Plans For Demand Generation Channels

41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.

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