This infographic by IZEA illustrates the capabilities of LinkedIn’s social advertising.
B2B Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of B2B marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
More B2B content marketers this year than last are focused on building audiences. But does that mean that the content itself is becoming more customer-centric?
This infographic from Orbit Media is based on the results of a survey of 1000 business bloggers and illustrates the ROI of B2B blogging.
This infographic from Scribewise illustrates the B2B technology buying cycle.
How often do executives submit personal rather than business emails when completing forms for content downloads?
Content creation, online advertising/media placement and branding/public relations are the tactics receiving the most budget allocations, followed by email marketing and traditional ads.
B2B marketers appear to be relying on a few key social media channels, with LinkedIn (89%), Twitter (86%) and Facebook (82%) closely bunched at the top.
Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.
Not too surprisingly given its popularity, email tops the list of lead-generating channels for the B2B marketers surveyed, with almost three-quarters (73%) indicating that email drives leads for them.
Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.