B2B Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of B2B marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

B2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]

Table - B2B Buyers Top Sources For Research By Generation

When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.

Effective B2B Storytelling [INFOGRAPHIC]

This infographic via Entrepreneur illustrates with facts and stats some salient points about storytelling for B2B audiences.