B2B Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of B2B marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Marketers’ Top B2C & B2B Social Channels, May 2015 {CHART]

Chart - Marketers

B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).

Content Buyers Consider Valuable Enough To Submit A Form, April 2015 [CHART]

Chart - Content Buyers Consider Valuable Enough To Submit A Form

B2B vendor websites are often lacking the content elements buyers perceive as being most important.

B2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]

Table - B2B Buyers Top Sources For Research By Generation

When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.

Effective B2B Storytelling [INFOGRAPHIC]

This infographic via Entrepreneur illustrates with facts and stats some salient points about storytelling for B2B audiences.