53% of B2B marketers from around the world say that generating actionable insights from social data is a key social marketing challenge faced by their organization.
B2B Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of B2B marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Three-quarters of B2B sales professionals said social media worked well for nurturing leads and opportunities.
74% of B2B sales professionals in North America who exceeded their 2014 quotas said they were ‘highly effective’ social media users or ‘better than most.’
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
59% of B2B marketers worldwide cited a strong dependence on marketing automation tools.
79% of B2B marketers worldwide used marketing automation.
More than 7 in 10 US SMBs are buying some type of digital services today.
US B2B marketing executives surveyed were most likely to report that fewer than 25% of their current email campaigns were triggered.
Word-of-mouth works in B2C marketing and it sustains its power in the B2B world too
Mobile isn’t yet a top priority for B2B companies, with only about half of respondents reporting making investments in mobile marketing.