Almost two-thirds of B2B marketers at enterprise-level organizations utilize buyer personas in the planning of demand generation programs and activities.
B2B Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of B2B marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
Recent surveys show that many marketers are already using buyer personas to help inform activity like content marketing.
This infographic from Leisure Jobs illustrates seven aspects of LinkedIn optimization.
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
89% of respondents reported using content marketing, up slightly from 88% last year and 86% the year before.
Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.