A continually updated collection of podcasting trends and statistics from a variety of sources. Great for researching presentations, reports or articles about podcasting.
Podcasts continue to grow in both familiarity and listenership among Americans, with a survey finding that about half of the respondents (ages 12 and older) reporting that they have listened to a podcast.Read More
A recent media outlook from PwC predicated that podcast advertising will see strong growth through the year 2023 to reach $1.4 billion. As podcasts become more of a focus for advertisers, who is the average listener?Read More
With more Americans listening to podcasts than ever before, podcast advertising revenues are also on the rise, with just 22 companies self-reporting revenues of $344.7 million in 2018, in a market estimated to total $479.1 million (up 53% year-over-year).Read More
The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC.Read More
Digital audio consumption has continued to rise, with consumers listening to their favorite form of digital audio 8% more between 2017 and 2018, according to a report from Adobe. With this steady rise it’s no wonder that nearly three-quarters (74%) of brands believe that audio is its own category within digital advertising.Read More