Podcast awareness and popularity are both on the rise, with a recent study suggesting that 64% of respondents ages 12 and older are familiar with the term ‘podcasting,’ up from 49% three years ago.
This infograpic by eMarketer breaks down the degree to which marketers are spending on podcast advertising.
This infograpic by eMarketer breaks down where people listen to podcasts.
This infograpic by eMarketer breaks down the top podcast publishers, with National Public Radio and WNYC leading the list.
This infograpic by eMarketer breaks down podcast listeners by age, gender, and frequency of listening.
30% of Smart Speaker owners have purchased an item online using their device, and about 1 in 8 (13%) have ordered food or services.
This year, 40.7 million people of any age in the US will use an Amazon Echo at least once a month, equating to two-thirds of smart speaker users.
These are the top actions taken by American mobile users after hearing a podcast ad, according to research conducted by Magid.
The annual anticipation of the release of Mary Meeker’s latest massive Internet Trends report has arrived and along with it, the 294 slides jam-packed with data.