Some 58% of US adults have used voice search to find information on a local business at some point in the past 12 months. Most commonly, people are using their smartphones (56%) for voice search to find local business information, while about 1 in 5 (18%) have done so using a Smart Speaker.
Nearly 21% of shoppers said they would ask their voice assistant for in-store help, while 17.6% would use their voice assistant to self-checkout.
eMarketer’s latest forecast expects the number of smart speaker users to rise at a compound annual growth rate (CAGR) of 47.9% between 2016 and 2020, from 16.0 million to 76.5 million.
One in every 5 Wi-Fi households in the US owned at least a single Smart Speaker as of February, reveals comScore in a new examination of the devices, meaning that Smart Speaker penetration doubled in just 6 months.
A global survey found that among a variety of emerging concepts, cryptocurrencies and their underlying technology, blockchain, leave the most people scratching their heads.
Podcast awareness and popularity are both on the rise, with a recent study suggesting that 64% of respondents ages 12 and older are familiar with the term ‘podcasting,’ up from 49% three years ago.
This infograpic by eMarketer breaks down the degree to which marketers are spending on podcast advertising.
This infograpic by eMarketer breaks down where people listen to podcasts.
30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.