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Home » Audio Marketing Statistics & Trends [FEED]

Audio Marketing Statistics & Trends

Audio Marketing Statistics & Trendse-Strategy Trends’ continually-updated collection of audio marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️

American Small Business Marketing Budget Allocation By Tactic, November 2012 [CHART]

Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.

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February 15, 2013 By David Erickson
Filed Under: Advertising, Blog Marketing, Content Marketing, Event Marketing, Internet Advertising, Local Internet Marketing, Marketing Budgets, Mobile Advertising, Mobile Marketing, Online Advertising, Podcasting, Public Relations, Reputation Management, Search Engine Marketing, Social Media Advertising, Social Media Marketing, Video Advertising, Video Marketing, Web Development, White Paper Marketing Tagged With: Blogging, Cause Marketing, Chart, Contests, Mobile Apps, Small Businesses, Social Apps, Social Media Contests, Sponsorships, Sports Marketing, Statistics, Telemarketing, Trade Show Marketing

Marketing Channels That Are Falling Out Of Favor In 2013 [CHART]

Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year.

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January 31, 2013 By David Erickson
Filed Under: Advertising, Event Marketing, Marketing Budgets, Outdoor Advertising, Podcasting, Video Games Tagged With: Chart, Direct Marketing, Gaming, Magazines, Newspapers, Radio, Statistics, Television, Trade Magazines, Traditional Media, Virtual Events

Types Of Online Advertising SMBs Plan To Pay For In 2013 [CHART]

Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.

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January 24, 2013 By David Erickson
Filed Under: Advertising, Audio Advertising, Banner Advertising, Display Advertising, Internet Advertising, Local Internet Marketing, Location-Based Services, Online Advertising, Social Media Advertising, Social Media Marketing, Video Advertising, Video Marketing Tagged With: Behavioral Advertising, Behavioral Targeting, Chart, Geotargeting, Sponsorships, Statistics

Time Spent On PCs vs Smart Phones By Content Type, July 2012 [CHART]

eMarketer estimates that 1.7 billion people around the world will access the internet via a mobile device in 2013.

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January 8, 2013 By David Erickson
Filed Under: Blog Marketing, Consumer Behavior, Content Marketing, Email Marketing, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Podcasting, Search Engine Marketing, Social Media Marketing, Technographics, Video Games, Video Marketing Tagged With: Blogging, Chart, Computers, eBooks, eReaders, Gaming, Mobile Email, Mobile Gaming, Mobile Social, Mobile Video, Podcasts, Smart Phones, Statistics

How Arts Organizations Use Their Website [CHART]

The most common activities relate to posting and sharing content: 94% of these arts organizations use their website to post photos, 81% are posting or streaming video.

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January 4, 2013 By David Erickson
Filed Under: Blog Marketing, Content Marketing, eCommerce, Email Marketing, Event Marketing, Location-Based Services, Photo Marketing, Podcasting, Social Media Marketing, Video Marketing, Visual Communications, Web Development, Webinar Marketing Tagged With: Arts Marketing, Blogging, Chart, Commenting, Daily Deals, eTickets, Events Calendar, Facebook, Foursquare, Fundraising, Google Latitude, Grant Marketing, Groupon, LivingSocial, Nonprofit Marketing, Online Donations, Online Exhibits, Online Forums, Online Fundraising, Online Ticketing, Podcast Marketing, RSS, Statistics, Twitter, Yelp

Time Spent Online By Activity & Device, 2012 [CHART]

Social media captures 31% of smartphone internet time, compared to 18% of PC internet time.

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December 19, 2012 By David Erickson
Filed Under: Blog Marketing, Consumer Behavior, Email Marketing, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Podcasting, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Technographics, Video Games, Video Marketing Tagged With: Blogging, Chart, Computers, Gaming, Internet Radio, Mobile Email, Mobile Gaming, Mobile Social, Mobile Video, Search Behavior, Smart Phones, Statistics, Tablets

Types Of Inbound Marketing Content, 2012 [CHART]

SEOmoz found over two-thirds of online marketers worldwide generated short-form content assets such as blog posts, social media updates, articles and guides.

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September 24, 2012 By David Erickson
Filed Under: B2B Marketing, Blog Marketing, Content Marketing, Email Marketing, Online Behavior, Photo Marketing, Podcasting, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing, Visual Communications, White Paper Marketing Tagged With: Blogging, Chart, eNewsletters, Infographic, Podcast Marketing, Polls, Press Releases, Statistics, Surveys

ROI Measurement By Marketing Channel [CHART]

Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.

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July 25, 2012 By David Erickson
Filed Under: Advertising, Analytics, Blog Marketing, Display Advertising, Email Marketing, Location-Based Services, Mobile Marketing, Online Advertising, Podcasting, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video Games, Video Marketing, Web Development, Webinar Marketing, Website Marketing Tagged With: Chart, Foursquare, Gaming, Interactive TV, Internet Television, IPTV, LBS, Measurement, Mobile Apps, ROI, SCVNGR, Second Life, Statistics, Video On-Demand, Virtual Worlds, Web TV, Webinars, Wikis, YouTube

Newer Marketing Platforms [CHART]

Marketers are moving in greater numbers to newer media such as location-based applications and viral video.

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July 20, 2012 By David Erickson
Filed Under: Advertising, Blog Marketing, Display Advertising, Email Marketing, Internet Advertising, Location-Based Services, Mobile Marketing, Online Advertising, Podcasting, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video Games, Video Marketing, Webinar Marketing Tagged With: Blogging, Chart, Foursquare, Gaming, RSS, SCVNGR, Second Life, Social Gaming, Statistics, Virtual World Marketing

Digital Tactics & Services, 2009 & 2012 [TABLE]

In 2009, 54% said they were using web development. Three years later, in May 2012, 87% said they were using it.

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July 11, 2012 By David Erickson
Filed Under: Advertising, Blog Marketing, Content Marketing, Display Advertising, Mobile Marketing, Online Advertising, Podcasting, Social Media Advertising, Social Media Marketing, Video Marketing, Web Development Tagged With: Monitoring, Statistics, Table, Tactics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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