Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.
Audio Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of audio marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️
Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year.
Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.
eMarketer estimates that 1.7 billion people around the world will access the internet via a mobile device in 2013.
The most common activities relate to posting and sharing content: 94% of these arts organizations use their website to post photos, 81% are posting or streaming video.
Social media captures 31% of smartphone internet time, compared to 18% of PC internet time.
SEOmoz found over two-thirds of online marketers worldwide generated short-form content assets such as blog posts, social media updates, articles and guides.
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Marketers are moving in greater numbers to newer media such as location-based applications and viral video.
In 2009, 54% said they were using web development. Three years later, in May 2012, 87% said they were using it.