Audio Marketing
e-Strategy Trends’ continually-updated collection of audio marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
B2B Content Marketing By Tactic [CHART]
Compared to last year, the average number of tactics used has risen from 12 to 13.
Read MoreTop B2C Content Marketing Tactics, 2012 & 2013 [TABLE]
The overwhelming majority of respondents—90%—had used content marketing in 2013, compared with 86% of companies who did so the year before.
Read MoreAmerican Moms’ Smart Phone Activities, August 2013 [TABLE]
Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.
Read MoreGlobal Online Entertainment Activities By Device, Q1 2013 [TABLE]
Watching a video clip was the most popular activity, followed by checking for information on music, leisure or entertainment, and then playing an online game.
Read MoreUS Mobile Display Ad Revenues By Company, 2011-2015 [TABLE]
Facebook is the leading player and will rake in just over one in three mobile display dollars this year, after traffic acquisition costs (TAC).
Read MoreGlobal Net Online Ad Revenues By Company, 2011-2013 [TABLE]
Both Google and Facebook are increasing revenues at faster rates than the overall digital ad spend market.
Read MoreGlobal Online Ad Revenue Share By Company, 2011-2013 [TABLE]
Google continues to reign as not only the largest beneficiary of digital ad spending in the US, but worldwide as well.
Read MoreGlobal Mobile Ad Revenues By Company, 2011-2013 [TABLE]
eMarketer estimates that Google made $4.61 billion in mobile internet ad revenues last year, more than triple its earnings in 2011.
Read MoreMarketers’ Social Media Plans, May 2013 [CHART]
This year, 69% of marketers plan to increase their YouTube marketing efforts in the near future, while another 17% plan to maintain current levels, and just 13% don’t have any plans to utilize the platform.
Read MoreFinancial Pros’ Use Of Social Tools For Business & Pleasure, Q1 2013 [TABLE]
One-third of respondents said they used LinkedIn only for business purposes, compared with 2% of Facebook users and 3% of respondents on Twitter.
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