Facebook is the leading player and will rake in just over one in three mobile display dollars this year, after traffic acquisition costs (TAC).
Both Google and Facebook are increasing revenues at faster rates than the overall digital ad spend market.
Google continues to reign as not only the largest beneficiary of digital ad spending in the US, but worldwide as well.
eMarketer estimates that Google made $4.61 billion in mobile internet ad revenues last year, more than triple its earnings in 2011.
This year, 69% of marketers plan to increase their YouTube marketing efforts in the near future, while another 17% plan to maintain current levels, and just 13% don’t have any plans to utilize the platform.
One-third of respondents said they used LinkedIn only for business purposes, compared with 2% of Facebook users and 3% of respondents on Twitter.
3 in 4 CEOs aged under 50 say they “mostly consume information online,” and close to 2 in 3 aged over 50 agree.
The pace of increase helped expand digital radio advertising’s share of total local digital ad dollars by one-fifth of a percentage point, to 2% of the total.
About three in 10 marketers expect their organizations to decrease attention paid to newspapers and consumer magazines in 2013.
More than half of respondents cited articles, social media content, blog posts and video as likely to play a larger role in 2013.