Social media captures 31% of smartphone internet time, compared to 18% of PC internet time.
SEOmoz found over two-thirds of online marketers worldwide generated short-form content assets such as blog posts, social media updates, articles and guides.
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Marketers are moving in greater numbers to newer media such as location-based applications and viral video.
In 2009, 54% said they were using web development. Three years later, in May 2012, 87% said they were using it.
A Q1 2012 survey of US financial professionals found that almost nine in 10 had an account on at least one social media service.
Change In Content Marketing By Format [CHART]Rate this post via emarketer.com A good portion (35%) of North American companies planned to invest more in website content this year, with an even larger percentage (54%) expecting to do so with video. Email appears to remain a tried-and-true content marketing tactic, and most marketers are already comfortable […]
Content Marketing By Format, 2009-2011 [CHART]Rate this post via emarketer.com Companies’ interest in content marketing is a growing trend. Not surprisingly, Custom Content Council and ContentWise found 52% of North American companies used video for content marketing in 2011, a number that has increased sharply since 2009, when it accounted for only 37% of North […]