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Local Business Voice Search By Device [CHART]

Some 58% of US adults have used voice search to find information on a local business at some point in the past 12 months. Most commonly, people are using their smartphones (56%) for voice search to find local business information, while about 1 in 5 (18%) have done so using a Smart Speaker.

Smart Audio [VIDEO]

This presentation by Tom Webster of Edison Research presents the Spring 2018 edition of The Smart Audio Report from NPR and Edison Research. More than 43M people (18+) in the U.S. now own a smart speaker. And it’s no longer just the early adopters using these devices. New smart speaker owners are emerging as a distinct audience in terms of user profile, behavior and media habits.

Smart Speaker Penetration, June 2017-February 2018 [CHART]

One in every 5 Wi-Fi households in the US owned at least a single Smart Speaker as of February, reveals comScore in a new examination of the devices, meaning that Smart Speaker penetration doubled in just 6 months.

Attitudes Toward Emerging Technologies [TABLE]

A global survey found that among a variety of emerging concepts, cryptocurrencies and their underlying technology, blockchain, leave the most people scratching their heads.

Voice Commerce Users By Age & Platform [TABLE]

30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.