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Home » Audio Marketing Statistics & Trends [FEED] » Digital Assistants

Voice Activation Timeline [INFOGRAPHIC]

Infographic: Voice Activation Timeline

This infographic from Zazzle illustrates the timeline of voice activation technology from advent of Siri to the adoption of hands-free inupt in automobiles.

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November 24, 2018 By David Erickson Leave a Comment
Filed Under: Audio Marketing, Digital Assistants, Mobile Marketing, Smart Speakers, Voice Activation Tagged With: Amazon, Amazon Alexa, Amazon Echo, Amazon Echo Show, Amazon Echo Spot, Apple, Apple HomePod, Cortana, Google, Google Assistant, Google Home, Google Now, Hisense, Infographic, LG, Microsoft, Siri, Sony

Local Business Voice Search By Device [CHART]

Chart: Local Business Voice Search

Some 58% of US adults have used voice search to find information on a local business at some point in the past 12 months. Most commonly, people are using their smartphones (56%) for voice search to find local business information, while about 1 in 5 (18%) have done so using a Smart Speaker.

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July 26, 2018 By David Erickson
Filed Under: Audio Marketing, Consumer Behavior, Digital Assistants, Local Internet Marketing, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Search Engine Marketing, Smart Speakers, Voice Activation, Voice Search Tagged With: Chart, Desktops, Laptops, Smart Phones, Statistics, Tablets

Smart Audio [VIDEO]

This presentation by Tom Webster of Edison Research presents the Spring 2018 edition of The Smart Audio Report from NPR and Edison Research. More than 43M people (18+) in the U.S. now own a smart speaker. And it’s no longer just the early adopters using these devices. New smart speaker owners are emerging as a distinct audience in terms of user profile, behavior and media habits.

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July 21, 2018 By David Erickson
Filed Under: Audio Marketing, Baby Boomers, Consumer Attitudes, Consumer Behavior, Content Marketing, Demographics, Digital Assistants, Generation X, Generations, Media Consumption, Millennials, Online Behavior, Podcasting, Silent Generation, Smart Speakers, Technographics, Voice Activation Tagged With: Edison Research, NPR, Share Of Ear, Smart Audio, Smart Homes, Statistics, Video

Voice-Activated Device Use [CHART]

Chart: Voice Activated Device Use

eMarketer’s latest forecast expects the number of smart speaker users to rise at a compound annual growth rate (CAGR) of 47.9% between 2016 and 2020, from 16.0 million to 76.5 million.

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July 18, 2018 By David Erickson
Filed Under: Audio Marketing, Consumer Behavior, Digital Assistants, Mobile Behavior, Mobile Marketing, Voice Activation Tagged With: Car Navigation, Chart, Desktop, Laptop, Smartphone, Statistics, Tablet, TV Remote, Wearables

Smart Speaker Penetration, June 2017-February 2018 [CHART]

Chart: Smart Speaker Penetration

One in every 5 Wi-Fi households in the US owned at least a single Smart Speaker as of February, reveals comScore in a new examination of the devices, meaning that Smart Speaker penetration doubled in just 6 months.

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July 10, 2018 By David Erickson
Filed Under: Audio Marketing, Consumer Behavior, Digital Assistants, Smart Speakers, Voice Activation Tagged With: Amazon Alexa, Apple HomePod, Chart, Google Home, Market Penetration, Statistics

Attitudes Toward Emerging Technologies [TABLE]

Table: Attitudes Toward Emerging Technologies

A global survey found that among a variety of emerging concepts, cryptocurrencies and their underlying technology, blockchain, leave the most people scratching their heads.

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July 6, 2018 By David Erickson
Filed Under: Artificial Intelligence, Audio Marketing, Augmented Reality, Consumer Attitudes, Consumer Behavior, Digital Assistants, eCommerce, Mobile Marketing, Online Behavior, Public Opinion, Smart Speakers, Video Marketing, Virtual Reality, Voice Search Tagged With: Audio SEO, Block Chain, Chatbots, Cryptocurrency, Initial Coin Offering, Internet Of Things, Machine Learning, Mobile Payments, Natural Language Processing, Neural Networks, Self-Driving Cars, Smart Homes, Statistics, Table

Voice Commerce Users By Age & Platform [TABLE]

Table: Voice Commerce By Age & Platform

30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.

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June 21, 2018 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Digital Assistants, eCommerce, Generation X, Generations, Millennials, Smart Speakers, Voice Activation Tagged With: Amazon, Amazon Alexa, Amazon Echo, Apple, Google, Google Assistant, Google Home, Google Now, Microsoft Cortana, Mircosoft, Siri, Statistics, Table, Voice Commerce

Smart Speaker Behavior [CHART]

Chart: Smart Speaker Behavior

30% of Smart Speaker owners have purchased an item online using their device, and about 1 in 8 (13%) have ordered food or services.

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June 11, 2018 By David Erickson
Filed Under: Audio Marketing, Consumer Behavior, Content Marketing, Digital Assistants, Media Consumption, Online Behavior, Podcasting, Smart Speakers Tagged With: Amazon Alexa, Amazon Echo, Chart, Google Home, Home Automation, Statistics, Streaming Music

Smart Speaker Ownership, 2018 & 2020 [CHART]

Chart: US Smart Spaker Owners By Brand - 2018-2020

This year, 40.7 million people of any age in the US will use an Amazon Echo at least once a month, equating to two-thirds of smart speaker users.

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June 7, 2018 By David Erickson
Filed Under: Audio Marketing, Consumer Behavior, Digital Assistants, Online Behavior, Podcasting, Smart Speakers Tagged With: Amazon, Amazon Alexa, Amazon Echo, Chart, Google, Google Home, Market Penetration, Statistics

Voice Activated Digital Assistant Users By Generation [CHART]

Chart: Voice-Activated Digital Assistant Users by Generation

And users of such services are expected to skew young. This year, for example, nearly half of voice-enabled digital assistant users will be millennials, eMarketer estimates.

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March 15, 2018 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Digital Assistants, Generation X, Generations, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Technographics, Voice Activation Tagged With: Chart, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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