e-Strategy Trends’ continually-updated collection of audio marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
The overwhelming majority of organizations see voice-enabled experiences as important (67% “very important”, 27% “somewhat important”) for their customers, according to a study by Adobe and Advanis, which also found that 9 in 10 already have resources in place for voice.Read More
In 2017, nearly 80 million Americans used a voice assistant at least once a month on any device; that number is expected to reach 123 million by 2021, constituting 36.6% of the United States population, according to eMarketer.Read More
While podcast listeners may still be in the minority (76.4 million people in the US will listen to podcasts this year, or one-quarter of the population), surveys have found that among weekly listeners, most are listening to several podcasts a week.Read More
The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC.Read More
Just one-third (33%) of consumers who rely on advertising for brand information say they trust its messaging, making it the least credible source of information among the options given, according to a report by Kantar Media.Read More
Digital audio consumption has continued to rise, with consumers listening to their favorite form of digital audio 8% more between 2017 and 2018, according to a report from Adobe. With this steady rise it’s no wonder that nearly three-quarters (74%) of brands believe that audio is its own category within digital advertising.Read More
Currently more than half (54%) of brands are selling their wares on Amazon, a figure predicted to reach almost three-quarters (72%) within the next 5 years, according to survey results from Feedvisor.Read More