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Audio Marketing

Audio Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of audio marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Most Annoying Online Ads [CHART]

Chart: Most Annoying Online Ads

More people than ever in the US are spending time with digital audio, leading to growing advertising opportunities. To properly communicate with audiences, advertisers should make sure the right creatives are used with the right audio formats.

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Voice Assitant User Penetration, 2017-2021 [CHART]

Chart: Voice Assitant User Penetration

In just a few short years, Apple’s Siri, Amazon Alexa and Google Assistant have gone from being virtual unknowns to familiar household names. As these voice assistants—and others—continue to gain traction on smartphones and smart speakers, the market is expanding quickly.

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Voice-Enabled Experience KPIs [CHART]

Chart: Voice-Enabled Experience KPIs

The overwhelming majority of organizations see voice-enabled experiences as important (67% “very important”, 27% “somewhat important”) for their customers, according to a study by Adobe and Advanis, which also found that 9 in 10 already have resources in place for voice.

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Weekly Podcast Listening Frequency [CHART]

Chart: Weekly Podcast Listening Frequency

While podcast listeners may still be in the minority (76.4 million people in the US will listen to podcasts this year, or one-quarter of the population), surveys have found that among weekly listeners, most are listening to several podcasts a week.

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US Podcast Revenues, 2015-2021 [CHART]

Chart: US Podcast Revenues

The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC.

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