The podcast audience is growing, and people are becoming heavier listeners over time.
Audio Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of audio marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️
More than one-sixth (17%) of the US population listens to podcasts on a weekly basis, and it seems that weekly podcast listeners are tuning in more often than they used to.
The use of voice assistants powered by artificial intelligence (AI) and voice-activated devices is exploding in the US and around the world. These technologies have the potential to improve the healthcare system and change the way healthcare brands, providers and patients interact.
This year, 58.4 million people in the US will use Spotify, making up 20.8% of internet users, according to eMarketer estimates. In contrast, Pandora will have 75.9 million users in the US this year. However, we expect Pandora’s US user base to decline slightly through the forecast period, while Spotify will see double-digit growth in 2018, as […]
Unsurprisingly, seniors are the least likely adults to use any voice technology.
About 1 in 3 US adults (32%) reports owning a Smart Speaker as of August 2018, marking a 4% point increase from January of this year.
In 2018, eMarketer estimated 8.2 million baby boomers in the US will use a smart speaker. That’s a 28.6% increase from 2017.
This year, eMarketer expects 16.5 million Gen Xers in the US will use a smart speaker.
This year, 24.9 million US millennials will use a smart speaker. That’s more than a third of the millennial population.
More than nine in 10 kids in the US ages 4 to 11 have access to a smart speaker or voice assistant.