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Audio Marketing

Audio Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of audio marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Podcast Listening Sources [CHART]

Chart: Podcast Listening Sources

Podcasts continue to grow in both familiarity and listenership among Americans, with a survey finding that about half of the respondents (ages 12 and older) reporting that they have listened to a podcast.

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Most Annoying Online Ads [CHART]

Chart: Most Annoying Online Ads

More people than ever in the US are spending time with digital audio, leading to growing advertising opportunities. To properly communicate with audiences, advertisers should make sure the right creatives are used with the right audio formats.

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