e-Strategy Trends’ continually-updated collection of audio marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have ever listened to a podcast, with 32% having listened in the past month, and 22% in the past week.Read More
The use of voice assistants powered by artificial intelligence (AI) and voice-activated devices is exploding in the US and around the world. These technologies have the potential to improve the healthcare system and change the way healthcare brands, providers and patients interact.Read More
This year, 58.4 million people in the US will use Spotify, making up 20.8% of internet users, according to eMarketer estimates. In contrast, Pandora will have 75.9 million users in the US this year. However, we expect Pandora’s US user base to decline slightly through the forecast period, while Spotify will see double-digit growth in 2018, as…Read More