As use of AI grows (27% of executives in a PwC study have already implemented AI), so do calls for ways to interpret how AI models make decisions.
While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.
A global survey found that among a variety of emerging concepts, cryptocurrencies and their underlying technology, blockchain, leave the most people scratching their heads.
A number of publishers first focused on automating the writing process, with bots creating stories based on structured data such as box scores and financial reports.
A 2016 study by Forbes Insights and SAS found that 90% of executives worldwide who use data analytics noticed it improved their ability to deliver a superior customer experience. And According to a January 2018 survey of US senior decision-makers conducted by Verndale, big data/analytics was listed as the most important emerging technology for enhancing customer experience, cited by 63% of respondents.
Artificial intelligence (AI) may be catching on with marketers, but their adoption of AI chatbots has been slow going. Just 7% of marketers said they currently use AI-powered chatbots.
The use of artificial intelligence (AI) to drive campaigns and experiences is one of the most exciting prospects for digital marketers and e-commerce professionals in the coming years, more so than virtual or augmented reality and the internet of things (IoT).
Optimizing the customer experience continues to be the most exciting opportunity for digital marketers and e-commerce professionals around the world. Company respondents are the most excited by the prospects of customer experience optimization, as they have been for some time now.
About half of marketers worldwide are integrating data across their tech stacks, according to a January 2018 survey from Ascend2. While a slight majority are integrating data, 43% of respondents reported that they’re merely talking about doing this.
Almost half (47 percent) of marketers consider AI to be overhyped, far more than other industry buzzwords, while 43 percent of marketers believe vendors overpromise and underdeliver when it comes to AI.