Customer experience (CX) professionals are interested in learning about all phases of the customer journey, though they appear to de-prioritize the post-purchase stage.
This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.
This infographic from MarketingProfs illustrates the importance of five online marketing KPIs.
This infographic illustrates the fundamentals of using Google Analytics for your small business.
In a recent examination of more than 144 million webpages loaded in more than a dozen countries, Cliqz and Ghostery found that 77.4% of all websites had at least one third-party tracker.
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis.
Consumers are notoriously laissez-faire about privacy when it comes to their own behavior, such as taking advantage of public Wi-Fi.
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years.