Fewer marketers were interested in customer survey data and third-party market research.
The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels.
Marketing, Public Relations, Advertising & Social Media Infographics
Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it.
This infographic by Quintly analyzes Facebook metrics to provide benchmarks for pages of all sizes.
36% planned to start incorporating social media data into campaigns in 2013, and another 42% planned to integrate social media data more deeply.
Marketers most commonly saw Immediate Opportunity (defined as useful within the next 12 months) for customer profile data, web data and location data.
80% of marketers said they planned to use social media data in their broader marketing efforts.
35% of respondents thought social media presented one of the most exciting digital opportunities in 2013, a significant drop from the 54% who said the same in 2012.