For all the talk about real-time insights, it turns out that very few marketers are actually looking at their data sources every day.
Nearly 3/4ths of companies worldwide were analyzing interactions between different online channels, while just under half were looking at online-to-offline interactions.
Fewer marketers were interested in customer survey data and third-party market research.
The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels.
Marketing, Public Relations, Advertising & Social Media Infographics
Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it.
This infographic by Quintly analyzes Facebook metrics to provide benchmarks for pages of all sizes.
36% planned to start incorporating social media data into campaigns in 2013, and another 42% planned to integrate social media data more deeply.
Marketers most commonly saw Immediate Opportunity (defined as useful within the next 12 months) for customer profile data, web data and location data.