57% of companies around the world said the deepest level at which they could track the effectiveness of social media marketing was in terms of engagement.
Only 17% of North American retail executives were unaware of the concept of Big Data.
SEO was the most time-consuming—and most used—inbound marketing tactic for online marketers worldwide: 23.9% spent more than half their time on SEO.
This infographic from webmarketing 123 highlights relevant statistics for the state of both B2B and B2C digital marketing.
76% of SEOs say they have spent time in the past year setting up and running a Facebook business page, making this the most common inbound marketing-focused action.
For average Facebook brand pages, 83% of fans were considered Joiners who just participated in a campaign without spreading the word about it.
42% of businesses are unfamiliar with big data analytics.
J6 Design designed this infographic that offers seven reasons you should embrace online culture.
14% of companies reported that they did not tie web analytics to their overall business strategy.
A majority of marketers worldwide say that less than half of all the analytics data they collect is actually useful for decision-making.