Analytics
Big Data – Obstacle Or Opportunity For Marketers?, Q1 2013 [CHART]
Six out of 10 marketers worldwide viewed Big Data as both an obstacle and an opportunity.
Read MoreClick-Through Rates For Emails That Include Social Sharing, April 2013 [CHART]
Emails that include social sharing buttons have a click-through rate 158% higher than those do not (6.2% vs. 2.4%).
Read MoreData-Driven Decision-Making, April 2013 [CHART]
Only 32% of marketing professionals from around the world claim to be highly effective at engaging with individual customers.
Read MoreNorth American Email Marketing Metrics, Q4 2011 & Q4 2012 [TABLE]
Unique open rates increased from 14.4% in Q4 2011 to 16.3% in Q4 2012, while click-through rates, transaction rates, and revenue per email all held relatively steady.
Read MoreNorth American Email Marketing Metrics By Day Of The Week, Q4 2012 [TABLE]
Opens and click-throughs were highest on Saturdays and Sundays.
Read MoreNorth American Email Marketing Metrics By Daypart, Q4 2012 [TABLE]
Emails sent between 8 pm and 12 am generated higher open and click-through rates, more transactions, larger orders, and greater revenue per email than emails sent during any other time of day.
Read MoreMarketers, Data & Customer Loyalty, March 2013 [TABLE]
While 68% of marketers gather outside customer data, 53% do not append or integrate 3rd party data into customer relationship management efforts.
Read MoreObstacles To Measuring Public Relations, March 2013 [CHART]
About 4 in 5 public relations (PR) professionals measure their PR efforts, but several roadblocks challenge their effectiveness.
Read MoreEmail Personalization Metrics, March 2013 [CHART]
For promotional mailings, emails with personalized subject lines had an average open rate of 19.5%, compared to 15.1% for those without personalization.
Read MoreTop Reasons For Unsubscribing From Emails, March 2013 [CHART]
Last year, relevance (31.4%) and frequency (30.4%) almost equally shared the dubious honor of being the chief reason for unsubscribes. But this year, frequency (35.4%) is clearly the top reason.
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