The average amount of user interaction with alcohol brand content on Facebook increased in July 2012, as compared to January 2012.
52% of marketers said their top lead gen strategy for the next year was to meet or exceed quantifiable return on investment goals.
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Marketers tend to be comfortable using established metrics for word-of-mouth (W-O-M) and social media measurement, with most currently using click-throughs (93%), daily or monthly active users (83%), and Facebook likes (82%).
61.3% of marketers said they were somewhat satisfied with the data and analytic tracking they received from Facebook.
One-third of ad agency executives said their clients considered unique viewers to be the best way to measure audience.
While 26% of ad agencies said measuring views was the most important measurement of a video ad campaign, 23% named brand lift and 22% said sales impact.
Socialbakers believe the best way to compare social performance is to analyze Engagement Rates, as they argue in this infographic about the engagement metric.
Tim Marklein of W2O Group and Katie Paine of KDPaine & Partners presented an update at the 4th Annual AMEC European Measurement Summit recently.
More than eight in 10 marketers said they thought quality of content was an important factor in measuring success, while three-quarters cited the importance of sentiment.