14% of companies reported that they did not tie web analytics to their overall business strategy.
A majority of marketers worldwide say that less than half of all the analytics data they collect is actually useful for decision-making.
The longer the length (in characters) of a B2C email subject line, the higher its open, click, and click-to-open rates.
What marketing professionals had to say about the email-related services their teams are using to overcome limitations in expertise and time in 2011.
41% of pages that had converted to Timeline saw increased engagement with their pages, while 38% of non-converted pages also saw increased engagement.
The average amount of user interaction with alcohol brand content on Facebook increased in July 2012, as compared to January 2012.
52% of marketers said their top lead gen strategy for the next year was to meet or exceed quantifiable return on investment goals.
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Marketers tend to be comfortable using established metrics for word-of-mouth (W-O-M) and social media measurement, with most currently using click-throughs (93%), daily or monthly active users (83%), and Facebook likes (82%).
61.3% of marketers said they were somewhat satisfied with the data and analytic tracking they received from Facebook.