Analytics
Email Reading & Dwell Times, 2011-2018
Once opened, the majority of emails manage to catch the reader’s attention, with 61% of all emails being read for 8 seconds or more.
Read MoreB2B Content Marketing ROI Measurement [CHART]
Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts. eMarketer estimates that nearly nine in 10 US B2B marketers will use digital content marketing this year.
Read MoreMarketing Skills To Master [INFOGRAPHIC]
This infographic from Maryville University illustrates eleven skills modern marketers must master.
Read MoreB2B Content Metrics [CHART]
A study by the Content Marketing Institute, MarketingProfs and SEO platform Conductor found that only 49% of B2B marketers in North America measure their content marketing ROI.
Read MoreEmail Opens By Hour [CHART]
There’s an argument to be had over whether or not timing helps, but here’s some data nonetheless, starting with the cumulative share of email opens by hour post-send.
Read MoreContent Marketing Metrics [INFOGRAPHIC]
This infographic from SEMRush illustrates 23 metrics to measure your content marketing efforts.
Read MoreMarketing Success Metrics [CHART]
When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points.
Read MoreMost Difficult B2B Marketing Skills To Hire For [CHART]
92% of B2B companies are finding it difficult to hire good marketers. But which skills are hardest to find? As it turns out, marketing analytics is the skill set most difficult to fill.
Read MoreMost Difficult Marketing Technology To Implement [CHART]
Most marketers today are working on implementing necessary marketing technologies at their organization, according to an Ascend2 report, which finds that their martech strategies revolve primarily around increasing ROI and improving marketing efficiency.
Read MoreMost Popular SaaS Tools [CHART]
Beating out the likes of Facebook, Amazon and Microsoft, Google tools are more prevalent in large, high-performing SaaS businesses.
Read More