The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
48.6% of executives surveyed say that the quantity of content provided to salespeople meets or exceeds expectations.
The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.
Data analytics is perceived to be the most difficult skill to find when building marketing teams.
Though 60% of agency marketers and 59% of media respondents said they were confident in their company’s use of big data, a significant amount were still not.
Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.
This heatmap of an eye tracking analysis by Sticky of a Dolce & Gabbana ad illustrates how viewers of the ad focus almost exclusively on Scarlett Johansson’s eyes.
Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.
Social marketers in North America still find measuring ROI to be their toughest challenge.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.