Voice-Enabled Experience KPIs [CHART]

Chart: Voice-Enabled Experience KPIs

The overwhelming majority of organizations see voice-enabled experiences as important (67% “very important”, 27% “somewhat important”) for their customers, according to a study by Adobe and Advanis, which also found that 9 in 10 already have resources in place for voice.

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Keys To Marketing Dashboard Design [CHART]

Chart: Keys To Marketing Dashboard Design

With CMOs in the US using data more than two-fifths of the time in decision making, it’s no wonder that more than half (55%) of marketing influencers say that one of their main objectives for a marketing data dashboard strategy is to improve how marketing makes decisions, per a new report from Ascend2 and its Research Partners.

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Marketers' Content Development Tools [CHART]

Chart: Marketers' Content Development Tools

More than three-quarters (76%) of organizations say they take a strategic approach to managing content. These organizations are also much more likely to use development aids – such as editorial calendars and formal workflow processes – than those organizations who do not manage content strategically.

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Top Audio Marketing Metrics [CHART]

Chart: Top Audio Marketing Metrics

Digital audio consumption has continued to rise, with consumers listening to their favorite form of digital audio 8% more between 2017 and 2018, according to a report from Adobe. With this steady rise it’s no wonder that nearly three-quarters (74%) of brands believe that audio is its own category within digital advertising.

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