Fewer than one-third of projects used marketing analytics prior to a decision, down from 37% five years ago.
Marketers are in the process of implementing personalization strategies at their organizations.
Marketers are looking for their digital experiences in the coming year to be more comprehensive and connected and for them to tie the entire journey across both physical and digital engagements.
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
More than half of CFOs said analytics that help their businesses understand customer profitability are likely to receive backing in the next few years.
60% of internet users said they were very concerned about the criminal use of AI technologies.
Consumers believe the technology can help solve a lot of problems, as well as assist them with any decisions they need to make—ultimately it’s convenient.
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.