While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters.
A third or more of American technology professionals said barriers to Internet of Things data and analytics include giving context to the data.
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
89% of respondents reported using content marketing, up slightly from 88% last year and 86% the year before.
58% of US business executives were already using AI—particularly in conjunction with big data technologies.
Just 54% of business and IT executives said they were aware of AI, compared with 78% who were aware of 3-D printing.
The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years.
Marketers are using the attribution-informed insights from this algorithmic approach to develop more precise strategies for targeting and adjusting media spends.