Analytics
Email Benchmarks By Industry [TABLE]
Email click-through declined for business as usual emails in Q4 2018 on a year-over-year basis, per the latest email and benchmark trends report from Epsilon.
Read MoreVoice-Enabled Experience KPIs [CHART]
The overwhelming majority of organizations see voice-enabled experiences as important (67% “very important”, 27% “somewhat important”) for their customers, according to a study by Adobe and Advanis, which also found that 9 in 10 already have resources in place for voice.
Read MoreKeys To Marketing Dashboard Design [CHART]
With CMOs in the US using data more than two-fifths of the time in decision making, it’s no wonder that more than half (55%) of marketing influencers say that one of their main objectives for a marketing data dashboard strategy is to improve how marketing makes decisions, per a new report from Ascend2 and its Research Partners.
Read More15 Essential Digital Marketing Tools [INFOGRAPHIC]
This infographic from PageTraffic illustrates fifteen digital marketing tools such as Google Keyword Planner, HubSpot, BuzzSumo, Sprout Social and Google Analytics.
Read MoreMarketers' Content Development Tools [CHART]
More than three-quarters (76%) of organizations say they take a strategic approach to managing content. These organizations are also much more likely to use development aids – such as editorial calendars and formal workflow processes – than those organizations who do not manage content strategically.
Read MoreMarketing Acronyms [INFOGRAPHIC]
This infographic from LinkedIn explains the definitions of twelve marketing acronyms, some of which you’ve no doubt heard, others of which perhaps you haven’t.
Read MoreTop Audio Marketing Metrics [CHART]
Digital audio consumption has continued to rise, with consumers listening to their favorite form of digital audio 8% more between 2017 and 2018, according to a report from Adobe. With this steady rise it’s no wonder that nearly three-quarters (74%) of brands believe that audio is its own category within digital advertising.
Read MoreSocial Media Strategy [INFOGRAPHIC]
This infographic from utm.io illustrates six steps you can take to create a social media strategy.
Read MoreArtificial Intelligence's Effect On Email Marketing [INFOGRAPHIC]
This infographic from Connext Digital illustrates seven ways artificial intelligences is influencing email marketing.
Read MoreSocial Media Mistakes [INFOGRAPHIC]
This infographic from Your Marketing Lady illustrates seven mistakes rookie media marketers make…and which you should avoid.
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