Analytics Statistics & Trends

e-Strategy Trends’ continually-updated collection of analytics research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Top Marketing Data Challenges [CHART]

Chart: Top Marketing Data Challenges

Much has been made of the difficulties marketers face with accessing data, integrating data across technologies, and even trusting their data. But some companies are facing an even bigger problem, according to Widen’s 2018 Connectivity Report: telling the right story with their data.

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