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Analytics

Analytics Statistics & Trends

e-Strategy Trends’ continually-updated collection of analytics research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Top Audio Marketing Metrics [CHART]

Chart: Top Audio Marketing Metrics

Digital audio consumption has continued to rise, with consumers listening to their favorite form of digital audio 8% more between 2017 and 2018, according to a report from Adobe. With this steady rise it’s no wonder that nearly three-quarters (74%) of brands believe that audio is its own category within digital advertising.

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