More than three in 10 business and IT executives said digital refers to all technology innovation-related activities.
Virtually all marketers believe Artificial Intelligence can enhance SEO, according to a SearchDex survey of 100 marketers across industries.
On a 100-point scale, marketers working at advertisers around the world score their organizations’ digital capabilities at an average score of just 57.
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Consumers are notoriously laissez-faire about privacy when it comes to their own behavior, such as taking advantage of public Wi-Fi.
Fewer than one-third of projects used marketing analytics prior to a decision, down from 37% five years ago.
Marketers are in the process of implementing personalization strategies at their organizations.
Marketers are looking for their digital experiences in the coming year to be more comprehensive and connected and for them to tie the entire journey across both physical and digital engagements.
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
More than half of CFOs said analytics that help their businesses understand customer profitability are likely to receive backing in the next few years.