This infographic from Salesforce illustrates the Who, What, When, Where, Why and How of email marketing.
A/B testing is the most common conversion rate optimization (CRO) method, and is also considered the most valuable. But when testing email campaigns, how long should you wait before deciding a winner?
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
This infographic illustrates 18 critical elements of a successful marketing email, from the subject line, to the pre-header, to the copy, to the signature.
Improving segmenting and targeting was the No. 2 priority for improving email marketing ROI in 2015.
The top priority going into 2015 is the greater use of analytics in order to optimize communications.
List growth was the most common hurdle, cited by the majority of respondents.
This infographic by Sikich illustrates the effectiveness of email marketing and offers 10 tips to help you break through the clutter.
58% of marketers said that the pervasiveness of smart phones and tablets will affect their email marketing plans in the next 12 months.
31% of email marketers do not know their mobile email open rate.