Analytics
Factors That Prompt People To Open Emails
Dyspatch’s The Future of Email Marketing August, 2020 survey reinforces an article of faith among email marketers about the top factors that encourage someone to open an email.
Read MoreCustomer Lifetime Value
This infographic from KISS Metrics illustrates how to calculate your customer lifetime value.
Read MoreTop B2B Marketing Measurement Challenges
Just 1 in 8 (13% of) marketers at B2B organizations would rate their company’s current ability to measure and analyze marketing performance as excellent, and some 40% think that it needs improvement.
Read MoreTop Skills Senior Marketers Consider Important
As marketing continues to shift more toward digital and the use of data to make key decisions, the desired skills of today’s marketers have also shifted.
Read MoreSender Reputations & Email Delivery Rates [CHART]
Every year spammers find it more difficult to get their emails into inboxes, thanks to efforts made by email providers. Last year only 16% of emails came from the least reputable senders – a figure down from 25% in 2017.
Read MoreUses Of Social Media Analytics [CHART]
The majority of marketers agree that social media analytics is an essential business development tool, per a report from NetBase, which surveyed more than 1,700 marketers, half of whom are from companies with more than $50 million in annual revenues
Read MoreMarketing Planning [INFOGRAPHIC]
This infographic from evo illustrates seven steps to creating a successful marketing plan.
Read MoreCustomer Acquisition Strategies [INFOGRAPHIC]
This infographic from BD Ventures illustrates seven strategies for acquiring new customers, including content and social media marketing.
Read MoreTop B2B Marketing Metrics [CHART]
Cross-channel measurement is clearly on the minds of marketers this year, with the IAB revealing it is a use case that will be taking up the time and attention of many marketers this year.
Read MoreCustomer Acquisition Strategies [INFOGRAPHIC]
This infographic from BD Ventures illustrates seven customer acquisition strategies you can employ to grow your business.
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