A/B testing is the most common conversion rate optimization (CRO) method, and is also considered the most valuable. But when testing email campaigns, how long should you wait before deciding a winner?
About half of marketers worldwide are integrating data across their tech stacks, according to a January 2018 survey from Ascend2. While a slight majority are integrating data, 43% of respondents reported that they’re merely talking about doing this.
This infographic by Izea illustrates influencer marketing tools and provides tips on how to use them.
This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning.
This infographic by the Institute for Corporate Productivity illustrates how companies are using human capital analytics to make decisions about their talent.
While the use of digital analytics is increasingly important to organizations, relatively few organizations have a strategy in place for analytics or measure the ROI from their analytics investments.
The most important objective of data-driven marketing isn’t customer acquisition. Instead, it’s a change in the way decisions are made.
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
This infographic by Visual Capitalist illustrates Amazon owner Jeff Bezos’ vast business empire.
This infographic by Meltwater illustrates the many duties and roles of a social media manager.