Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.
Artificial intelligence (AI) is more than just a job-eliminating technology. It also has the potential to change how people approach creative work.
This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.
Privacy is obviously a hot topic these days with new European data privacy regulations going into effect and Facebook facing questions over its privacy practices.
Much has been made of the difficulties marketers face with accessing data, integrating data across technologies, and even trusting their data. But some companies are facing an even bigger problem, according to Widen’s 2018 Connectivity Report: telling the right story with their data.
This infographic from MarketingProfs illustrates the importance of five online marketing KPIs.
This infographic from MDG illustrates the many factors that go into measuring the return on your social media marketing investment.
This infographic from SEMRush highlights the content marketing challenges outlined in a white paper collaboration with the Content Marketing Institute.
This infographic illustrates the fundamentals of using Google Analytics for your small business.
This infographic illustrates the building blocks of digital transformation, including breaking down silos, establishing strategy, optimization efforts, implementing reporting and attribution, and executing tactics.