This infographic from Salesforce illustrates the Who, What, When, Where, Why and How of email marketing.
While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.
Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.
This infographic from PAN Communications lists the marketing predictions for 2019 of 19 veteran marketers.
Creativity and data analysis are often viewed as separate efforts. But senior marketers who unite data and creativity – dubbed “integrators” – enjoy above-average revenue growth rates.
Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.
Artificial intelligence (AI) is more than just a job-eliminating technology. It also has the potential to change how people approach creative work.
This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.
Privacy is obviously a hot topic these days with new European data privacy regulations going into effect and Facebook facing questions over its privacy practices.
Much has been made of the difficulties marketers face with accessing data, integrating data across technologies, and even trusting their data. But some companies are facing an even bigger problem, according to Widen’s 2018 Connectivity Report: telling the right story with their data.