The most important objective of data-driven marketing isn’t customer acquisition. Instead, it’s a change in the way decisions are made.
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
This infographic by Visual Capitalist illustrates Amazon owner Jeff Bezos’ vast business empire.
This infographic by Meltwater illustrates the many duties and roles of a social media manager.
BuzzSumo’s research is based on an analysis of 10 million articles shared on LinkedIn. The following chart shows the top starting phrases for the headlines of the most shared articles on LinkedIn.
The top marketing priority for the coming year is actually converting contacts and leads to customers, cited by 70% of respondents.
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
This infographic by PricewaterhouseCoopers illustrates the future of robotics and AI.
This infographic by PricewaterhouseCoopers illustrates the rise of robotics and AI.