A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
89% of respondents reported using content marketing, up slightly from 88% last year and 86% the year before.
58% of US business executives were already using AI—particularly in conjunction with big data technologies.
Just 54% of business and IT executives said they were aware of AI, compared with 78% who were aware of 3-D printing.
The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years.
Marketers are using the attribution-informed insights from this algorithmic approach to develop more precise strategies for targeting and adjusting media spends.
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
48.6% of executives surveyed say that the quantity of content provided to salespeople meets or exceeds expectations.
The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.
Data analytics is perceived to be the most difficult skill to find when building marketing teams.