e-Strategy Trends’ continually-updated collection of analytics research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
The majority of marketers agree that social media analytics is an essential business development tool, per a report from NetBase, which surveyed more than 1,700 marketers, half of whom are from companies with more than $50 million in annual revenuesRead More
The overwhelming majority of organizations see voice-enabled experiences as important (67% “very important”, 27% “somewhat important”) for their customers, according to a study by Adobe and Advanis, which also found that 9 in 10 already have resources in place for voice.Read More
With CMOs in the US using data more than two-fifths of the time in decision making, it’s no wonder that more than half (55%) of marketing influencers say that one of their main objectives for a marketing data dashboard strategy is to improve how marketing makes decisions, per a new report from Ascend2 and its Research Partners.Read More
More than three-quarters (76%) of organizations say they take a strategic approach to managing content. These organizations are also much more likely to use development aids – such as editorial calendars and formal workflow processes – than those organizations who do not manage content strategically.Read More