Is mobile gaming a relaxing pastime? Nearly 40% of players think so, which is good news for mobile ad buyers, because many gamers say they tend to be more receptive to ads when they’re in a relaxed mood.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
Baby Boomers are projected to soon account for 70% of disposable income.
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
The entertainment and media industry claimed 37% of total mobile RTB ad spending on the SMX platform worldwide in Q1 2014.
Word-of-mouth emerges as most influential, with TV ads leading the way among paid media.
Almost three-quarters of multi-screen consumers across 5 major markets agree that advertising can be helpful in telling them about new products or brands that might interest them.
Social and mobile gaming ads generate an average click-through rate (CTR) of 3%.
About three in 10 marketers expect their organizations to decrease attention paid to newspapers and consumer magazines in 2013.