Video Advertising
e-Strategy Trends’ continually updated collection of video advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Best Way To Reach Baby Boomers [CHART]
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Read MoreVideo Advertising Spending [CHART]
US marketers anticipate spending more than $9 million on their brand’s digital and mobile video advertising this year—a 67% increase from 2015, data reveals.
Read MoreSnapchat Advertising Engagement [CHART]
Snapchat users see advertising on the platform frequently, but how often do they engage with it? Not very often, according to March 2017 research from J.P. Morgan.
Read MoreTop B2B Marketing Channels [CHART]
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Read MoreHow Brand Marketers Measure Video Advertising Performance [CHART]
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
Read MoreTop B2B Social Media Advertising Platforms [CHART]
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
Read MoreAttitudes Toward Online Advertising Formats By Generation [INFOGRAPHIC]
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
Read MoreAttitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
Read MoreMillennials’ Response To YouTube Ads [CHART]
How engaged with YouTube ads are millennials?
Read MoreGeneration X Purchase Influences, 2014 & 2016 [CHART]
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Read More