Video Advertising
e-Strategy Trends’ continually updated collection of video advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Top B2B Marketing Channels [CHART]
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Read MoreHow Brand Marketers Measure Video Advertising Performance [CHART]
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
Read MoreTop B2B Social Media Advertising Platforms [CHART]
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
Read MoreAttitudes Toward Online Advertising Formats By Generation [INFOGRAPHIC]
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
Read MoreAttitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
Read MoreMillennials’ Response To YouTube Ads [CHART]
How engaged with YouTube ads are millennials?
Read MoreGeneration X Purchase Influences, 2014 & 2016 [CHART]
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Read MoreMost-Hated Types Of Ads [CHART]
![Most Hated Types of Ads [CHART]](https://i1.wp.com/trends.e-strategyblog.com/wp-content/uploads/2016/11/Most-Hated-Types-of-Ads.png?resize=150%2C150)
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
Read MoreAnnoying Internet Ads [TABLE]
Users most felt most burdened by ads that block content, and ones that follow them on the page while they scroll.
Read MoreSocial Networks For Advertising [CHART]
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
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