eMarketer predicts that $2.54 billion will be spent on targeted, addressable TV ads in the US this year. But addressable accounts for just 3.7% of total TV ad spending.
Television Advertising Trends & Statistics
e-Strategy Trends’ continually updated collection of television advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.
This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.
This infographic from Salesforce illustrates why and how storytelling is a crucial element of your marketing efforts.
Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.
Most small business owners are self-taught when it comes to marketing and promoting their businesses. And while most do some form of marketing for their businesses, fewer than half consider themselves marketing savvy.
With a 33.9% share of total US ad spend, mobile will pass TV as the leading advertising medium in the world’s largest ad market—and we expect that share will grow to a whopping 47.9% by 2022.
Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.
Roughly 188.5 million Americans are expected to watch Super Bowl 52 on Sunday, reports the NRF based on a survey of close to 7,300 adults, and while that may be an optimistic forecast, it’s steady from last year.
Despite some progress, TV isn’t doing a good enough job of promoting inclusiveness and gender equality, according new studies from Havas Group and Univision. Almost half of women from various countries around the world agree that TV ads show too many outdated gender stereotypes.
Many people use another device, primarily a smartphone, while simultaneously watching TV.