Social Media Advertising
LinkedIn Retargeting
This infographic from LinkedIn serves as a handy checklist for getting the most out of LinkedIn’s retargeting capabilities.
Read More2020 B2B Marketing Components
B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy.
Read MoreLinkedIn Statistics [INFOGRAPHIC]
This infographic from Social Pilot illustrates 18 essential statistics you’ll want to know about LinkedIn.
Read MorePositive Brand Impression Touchpoints [CHART]
When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media.
Read MoreMarketing Channels Driving Sales
Despite sometimes being overshadowed by other channels like social media, many marketers still consider email to be one of the most important channels available.
Read MoreSocial Video Ad CTRs By Generation [CHART]
Video accounts for a large portion of the advertising spend of major national advertisers, with marketers contending that video has higher conversion rates than other content.
Read MoreBasics Of Instagram Stories [INFOGRAPHIC]
This infographic by Animoto illustrates some of the fundamentals brands need to know when using Instagram Stories.
Read MoreMillennials' Attitides Toward Social Media Political Advertising [CHART]
Sixty-three percent of Millennials have a negative attitude toward social media political advertising, according to a survey by Sling TV and Telaria.
Read MoreInstagram Story Performance Benchmarks [TABLE]
There is little data on consumer attitudes toward Stories ads, but there is research to suggest that they perform reasonably well.
Read MoreTop B2B Marketing Channels [CHART]
In-person events have been found to be an effective B2B marketing channel across all stages of the buyer’s journey. B2B tech organizations, especially, are seeing the benefits that in-person events bring, with more than two-thirds (69%) planning to increase their events budgets this year, per a report from Bizzabo.
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