This infographic from Ice Cube illustrates the differences between Google AdWords auction system and the Facebook advertising auction system.
88.9% of worldwide influencers said they were using Instagram for influencer marketing campaigns more than they did one year ago.
Most small business owners are self-taught when it comes to marketing and promoting their businesses. And while most do some form of marketing for their businesses, fewer than half consider themselves marketing savvy.
Increasing conversions ranks as one of the top priorities for an integrated search and social advertising strategy. Unfortunately it’s also considered to be the most challenging aspect of search and social advertising success, more so even than attribution of revenue to these channels.
Instagram established itself as a go-to channel for influencer marketing in 2017, according to new data from Klear. The analytics and social media marketing platform reported that the number of influencer posts on Instagram nearly doubled to a little more than 1.5 million posts worldwide between 2016 and 2017.
This webinar by LinkedIn Marketing Solutions shares insider tips for effective LinkedIn campaigns.
Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.
Google and Facebook accounted for about 63% of US digital ad revenues in
2017. With the duopoly taking in almost two-thirds of US digital ad revenues, that leaves around a third of the market for every other firm to compete for.
Research from Society for New Communications Research of The Conference Board (SNCR) reveals that US marketers hold publishers and media companies the most responsible for figuring out what to do about the impact of fake news on advertising.
This infographic by IZEA illustrates the capabilities of LinkedIn’s social advertising.