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Social Media Advertising

e-Strategy Trends’ continually updated collection of social media advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Most Annoying Online Ads [CHART]

Chart: Most Annoying Online Ads

More people than ever in the US are spending time with digital audio, leading to growing advertising opportunities. To properly communicate with audiences, advertisers should make sure the right creatives are used with the right audio formats.

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Weekly Commercial Message Consumption Frequency [CHART]

Chart: Weekly Commercial Message Consumption Frequency

While very few marketers would dispute the effectiveness of personalization, there are still barriers to being able to personalize at scale, namely the time and cost involved in creating personalized content. A survey of more than 1,000 US consumers from Periscope by McKinsey shares some insights on personalized messages and what consumers think of them.

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