In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending.
Pinterest ad revenues are estimated to cross the $1 billion mark by 2020. Pinterest is also rising among the ranks of major video ad publishers, like Roku, with the introduction of its new video ad product.
This infographic from Animoto illustrates four social media marketing trends retailers will want to pay attention to this season.
This infographic from Spiralitics illustrates Facebook’s advertising formats and features, including: Video, Photos, Slideshows, Canvas ads, Instagram carousels and stories, Audience network ads, Instant Articles and Messenger.
Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.
Artificial intelligence (AI) is more than just a job-eliminating technology. It also has the potential to change how people approach creative work.
This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.
Eighty-six percent of businesses use social media advertising, while 80% use display advertising in the form of banner, image, or text advertisements that appear on websites.
This infographic from Ice Cube illustrates the differences between Google AdWords auction system and the Facebook advertising auction system.
88.9% of worldwide influencers said they were using Instagram for influencer marketing campaigns more than they did one year ago.