Social Media Advertising
e-Strategy Trends’ continually updated collection of social media advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.
In-person events have been found to be an effective B2B marketing channel across all stages of the buyer’s journey. B2B tech organizations, especially, are seeing the benefits that in-person events bring, with more than two-thirds (69%) planning to increase their events budgets this year, per a report from Bizzabo.Read More
More people than ever in the US are spending time with digital audio, leading to growing advertising opportunities. To properly communicate with audiences, advertisers should make sure the right creatives are used with the right audio formats.Read More
According to a January 2019 survey by influencer marketing service Mediakix, more than one-third of US marketers said the rising cost of influencers was a leading marketing challenge in this space.Read More
While very few marketers would dispute the effectiveness of personalization, there are still barriers to being able to personalize at scale, namely the time and cost involved in creating personalized content. A survey of more than 1,000 US consumers from Periscope by McKinsey shares some insights on personalized messages and what consumers think of them.Read More