Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.
This infographic from Spiralitics illustrates Facebook’s advertising formats and features, including: Video, Photos, Slideshows, Canvas ads, Instagram carousels and stories, Audience network ads, Instant Articles and Messenger.
In a June survey of 82 senior marketing executives worldwide conducted by The CMO Club and Thunder, 78% of respondents said it is inexcusable for consumers to keep receiving ads for products they already bought.
Increasing conversions ranks as one of the top priorities for an integrated search and social advertising strategy. Unfortunately it’s also considered to be the most challenging aspect of search and social advertising success, more so even than attribution of revenue to these channels.
Many marketers assume that users will trade their data in exchange for ads that are highly specific to their interests. The principle behind this assumption may be fading as ad platforms have come under scrutiny for their cavalier approach to data security.
Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.