Retargeting

e-Strategy Trends’ continually updated collection of advertising retargeting trends statistics for marketing, public relations, advertising and strategic communications professionals.

Attitudes Toward Regareting Ads By Age [CHART]

Chart: Attitudes Toward Regareting Ads By Age

Generally, Americans have an unfavorable opinion about online targeted advertising. More than half (51%) of US adults believe that targeted advertisements are an inappropriate use of personal data rather than a convenient way to see products they’re interested in, according to more than 3,100 US adults surveyed by YouGov.

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Search & Social Advertising Tactics [CHART]

Chart: Search & Social Advertising Tactics

Increasing conversions ranks as one of the top priorities for an integrated search and social advertising strategy. Unfortunately it’s also considered to be the most challenging aspect of search and social advertising success, more so even than attribution of revenue to these channels.

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Consumer Concerns With Retargeting Ads [CHART]

Chart: Consumer Retargeting Concerns

Many marketers assume that users will trade their data in exchange for ads that are highly specific to their interests. The principle behind this assumption may be fading as ad platforms have come under scrutiny for their cavalier approach to data security.

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