e-Strategy Trends’ continually updated collection of advertising retargeting trends statistics for marketing, public relations, advertising and strategic communications professionals.
Generally, Americans have an unfavorable opinion about online targeted advertising. More than half (51%) of US adults believe that targeted advertisements are an inappropriate use of personal data rather than a convenient way to see products they’re interested in, according to more than 3,100 US adults surveyed by YouGov.Read More
Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.Read More
This infographic from Spiralitics illustrates Facebook’s advertising formats and features, including: Video, Photos, Slideshows, Canvas ads, Instagram carousels and stories, Audience network ads, Instant Articles and Messenger.Read More
In a June survey of 82 senior marketing executives worldwide conducted by The CMO Club and Thunder, 78% of respondents said it is inexcusable for consumers to keep receiving ads for products they already bought.Read More
Increasing conversions ranks as one of the top priorities for an integrated search and social advertising strategy. Unfortunately it’s also considered to be the most challenging aspect of search and social advertising success, more so even than attribution of revenue to these channels.Read More
Many marketers assume that users will trade their data in exchange for ads that are highly specific to their interests. The principle behind this assumption may be fading as ad platforms have come under scrutiny for their cavalier approach to data security.Read More