Retargeting

e-Strategy Trends’ continually updated collection of advertising retargeting trends statistics for marketing, public relations, advertising and strategic communications professionals.

Search & Social Advertising Tactics [CHART]

Chart: Search & Social Advertising Tactics

Increasing conversions ranks as one of the top priorities for an integrated search and social advertising strategy. Unfortunately it’s also considered to be the most challenging aspect of search and social advertising success, more so even than attribution of revenue to these channels.

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Consumer Concerns With Retargeting Ads [CHART]

Chart: Consumer Retargeting Concerns

Many marketers assume that users will trade their data in exchange for ads that are highly specific to their interests. The principle behind this assumption may be fading as ad platforms have come under scrutiny for their cavalier approach to data security.

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