The podcast audience is growing, and people are becoming heavier listeners over time.
This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.
Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.
With a 33.9% share of total US ad spend, mobile will pass TV as the leading advertising medium in the world’s largest ad market—and we expect that share will grow to a whopping 47.9% by 2022.
Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.