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Print Advertising Trends & Statistics

e-Strategy Trends’ continually updated collection of print advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Ad Spending By Media Channel, 2020 [CHART]

Chart: Ad Spending By Media

This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.

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Programmatic Advertising Channels [CHART]

Chart: Programmatic Advertising Channels

Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.

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