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Home » Advertising Statistics & Trends [FEED] » PPC

Top Content Distribution Channels [CHART]

Chart: Top Content Distribution Channels

Websites, blogs and social media are perceived to be effective channels through which to market content to prospective customers. But none are quite as popular as email.

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January 16, 2019 By David Erickson
Filed Under: Advertising, Content Marketing, Display Advertising, Email Marketing, PPC, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization Tagged With: Blog Marketing

Programmatic Advertising Channels [CHART]

Chart: Programmatic Advertising Channels

Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.

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October 2, 2018 By David Erickson
Filed Under: Advertising, Audio Advertising, Audio Marketing, Banner Advertising, Display Advertising, Internet Advertising, Magazine Advertising, Mobile Advertising, Newspaper Advertising, Online Advertising, Outdoor Advertising, Podcasting, PPC, Print Advertising, Programmatic Advertising, Radio Advertising, Search Engine Advertising, Search Engine Marketing, Social Media Advertising, Television Advertising, Video Advertising Tagged With: Chart, Mobile Apps, Podcast Advertising, Social Videos, Statistics

Search & Social Advertising Tactics [CHART]

Chart: Search & Social Advertising Tactics

Increasing conversions ranks as one of the top priorities for an integrated search and social advertising strategy. Unfortunately it’s also considered to be the most challenging aspect of search and social advertising success, more so even than attribution of revenue to these channels.

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June 29, 2018 By David Erickson
Filed Under: Advertising, Mobile Marketing, PPC, Programmatic Advertising, Retargeting, Search Engine Advertising, Search Engine Marketing, Social Media Advertising, Social Media Marketing Tagged With: Charts, Conversion Optimization, Personalization, Remarketing, Statistics

2018 Online Marketing Trends [INFOGRAPIC]

Infographic: 2018 Online Marketing Trends

This infographic surveys various online marketing trends for 2018 from a variety of marketing reports. The insights include: 74% of customers feel frustrated when website content is not personalized and many more.

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December 31, 2017 By David Erickson
Filed Under: Advertising, Artificial Intelligence, Consumer Behavior, Content Marketing, Display Advertising, Mobile Marketing, Online Behavior, PPC, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing Tagged With: Affiliate Marketing, Big Data, Customer Relationship Optimization, Data Engineers, Data Scientists, Infographic, Internet Of Things, Machine Learning, Marketing Automation, Marketing Trends, Online PR, Personalization, Statistics, Wearables

Top Product Launch Communications Channels [CHART]

Chart: Top Product Launch Communication Channels

Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.

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April 13, 2017 By David Erickson
Filed Under: Advertising, Consumer Behavior, Email Marketing, Internet Advertising, Online Advertising, Online Behavior, Outdoor Advertising, PPC, Public Relations, Radio Advertising, Search Engine Advertising, Search Engine Marketing, Social Media Marketing, Television Advertising, Video Marketing Tagged With: Chart, Cinema Advertising, Direct Mail, Product Launches, Sales Promotion, Statistics

Local SEOs’ Most In-Demand Services, September 2014 [CHART]

For the second consecutive year, local SEOs report on-site SEO is the service most in demand from their customers.

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October 17, 2014 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Local Internet Marketing, Mobile Marketing, Online Behavior, PPC, Search Engine Advertising, Search Engine Marketing, Social Media Marketing, Video Marketing, Web Development, Website Design Tagged With: Affiliate Marketing, Chart, Content Optimization, Google, Link Building, Local Search Engine Optimization, Mobile Websites, Statistics

Clients’ Online Marketing Talent Gaps, April 2014 [CHART]

About half of agencies believe that clients have a major talent gap when it comes to user experience, while another quarter feel that clients have a minor talent gap in this area.

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May 6, 2014 By David Erickson
Filed Under: Advertising, Blog Marketing, Earned Media, Internet Advertising, Mobile Marketing, Online Advertising, Online Behavior, PPC, Public Relations, Social Media Marketing, Television Advertising, User Experience, Video Advertising, Video Marketing, Web Development, Word Of Mouth Tagged With: Blogger Outreach, Blogger Relations, Blogging, Brand Marketing, Chart, Community Management, Mobile Apps, Mobile Websites, Owned Media, Statistics

Channel ROI Ratings, April 2014 [CHART]

This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK).

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April 7, 2014 By David Erickson
Filed Under: Advertising, Content Marketing, Display Advertising, Email Marketing, Internet Advertising, Mobile Marketing, Online Advertising, Online Behavior, PPC, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing Tagged With: Affiliate Marketing, Chart, Direct Marketing, ROI, Statistics

Importance Of National vs Local Online Tactics, December 2013 [CHART]

While nearly three-quarters of digital brand marketers in the region invested in local marketing, just 8% were Completely Satisfied with such efforts.

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February 21, 2014 By David Erickson
Filed Under: Advertising, Email Marketing, Local Internet Marketing, Mobile Marketing, PPC, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Web Development, Website Marketing Tagged With: Chart, Statistics

Online Merchants’ Traffic & Revenue Sources In 2013 [CHART]

Paid search continued to deliver more valuable traffic than organic search.

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February 13, 2014 By David Erickson
Filed Under: Advertising, eCommerce, Email Marketing, Internet Advertising, Online Advertising, PPC, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing Tagged With: Chart, Statistics

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