e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
A slight majority (52%) of people around the world say they’re more concerned about their online privacy than they were a year ago, according to a report from Ipsos, the Internet Society and the Centre for International Governance Innovation (CIGI).Read More
In a June survey of 82 senior marketing executives worldwide conducted by The CMO Club and Thunder, 78% of respondents said it is inexcusable for consumers to keep receiving ads for products they already bought.Read More
Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.Read More