Advertising

Advertising Trends & Statisticse-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Shelf-Life Of Advertising Marketing Data [CHART]

Chart: Shelf-Life of Advertising Marketing Data

While carrying out ad campaigns, marketers and their vendors often collect demographic, behavioral, location and purchase data about the users they serve ads to. This data can be reused by marketers to retarget ads and inform the key performance indicators they choose for ensuing campaigns.

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Programmatic Advertising Channels [CHART]

Chart: Programmatic Advertising Channels

Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.

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Podcast Advertising Market Size, 2016-2020 [CHART]

Chart: Podcast Advertising Market Size, 2016-2020

The total US podcast advertising market grew by 86% in 2017 to reach $313.9 million. Companies directly reporting podcast advertising revenues – which collectively represent less than 100% of the podcast ad market – said their ad revenues more than doubled year-over-year. 

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