Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
More than a quarter of US internet users will block ads this year.
42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.
Virtually all programmatic decision-makers are concerned about fake news in programmatic advertising, reports BrightRoll.
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Teens in the US are split when it comes to trusting the advertisements they see, read or hear.
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
On a 100-point scale, marketers working at advertisers around the world score their organizations’ digital capabilities at an average score of just 57.