Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️
While carrying out ad campaigns, marketers and their vendors often collect demographic, behavioral, location and purchase data about the users they serve ads to. This data can be reused by marketers to retarget ads and inform the key performance indicators they choose for ensuing campaigns.
This infographic from Spiralitics illustrates Facebook’s advertising formats and features, including: Video, Photos, Slideshows, Canvas ads, Instagram carousels and stories, Audience network ads, Instant Articles and Messenger.
This infographic by NCC illustrates how companies are investing in marketing channels like video, social media, content marketing, search optimization, email marketing, advertising, and technology.
Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.
Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.
The total US podcast advertising market grew by 86% in 2017 to reach $313.9 million. Companies directly reporting podcast advertising revenues – which collectively represent less than 100% of the podcast ad market – said their ad revenues more than doubled year-over-year.
A slight majority (52%) of people around the world say they’re more concerned about their online privacy than they were a year ago, according to a report from Ipsos, the Internet Society and the Centre for International Governance Innovation (CIGI).
Artificial intelligence (AI) is more than just a job-eliminating technology. It also has the potential to change how people approach creative work.
Data breaches are proliferating at a time when marketers are becoming increasingly reliant on user data, and this has left many CMOs in agony.