Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.
Advertising Statistics & Trends
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Asked about online video ads irrelevant to the site (though not necessarily irrelevant to them), 70% of women said they were more likely to ignore them.
Contextual video ads made women feel more favorably toward both the brand (62%) and the site where they saw the ad (56%).
US paid search spending grew 15.5% year-over-year in Q2, representing a slowdown from Q1’s 30.3% growth rate, per a June report from IgnitionOne.
According to Social Fresh, the most common targeting criterion has been age, used either, always or often by 55% of US respondents to a March 2012 survey.
In 2011, major marketers dramatically increased their spending on Facebook, buying up the site’s so-called “Premium” ad inventory—ads on users’ homepages and in other exclusive spots—in a quest to acquire “likes.” This year, some marketers have reduced spending on these Premium ads so they can reassess the ads’ effectiveness. As a result, Facebook has seen […]
via marketingcharts.com While 33% of the most-engaging YouTube campaigns run under 30 seconds, only 11% of campaigns by volume run that length, per findings from a Yesmail Interactive study [download page] released in June 2012. And although YouTube campaigns rose sharply over the 3-month study period – by about 38% to 80 across all brands […]