According to Social Fresh, the most common targeting criterion has been age, used either, always or often by 55% of US respondents to a March 2012 survey.
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Average CTR For Facebook Marketplace Ads By Country, Q1 2011-Q1 2012Rate this post In 2011, major marketers dramatically increased their spending on Facebook, buying up the site’s so-called “Premium” ad inventory—ads on users’ homepages and in other exclusive spots—in a quest to acquire “likes.” This year, some marketers have reduced spending on these Premium ads […]
YouTube Campaign Video Length [CHART]Rate this post via marketingcharts.com While 33% of the most-engaging YouTube campaigns run under 30 seconds, only 11% of campaigns by volume run that length, per findings from a Yesmail Interactive study [download page] released in June 2012. And although YouTube campaigns rose sharply over the 3-month study period – by […]
Facebook Ad Cost-Per-Click & Click-Through Rates By Type [CHART]Rate this post via marketingcharts.com Facebook Sponsored Stories and Post Ads perform significantly better than Social or Web Ads when measured by click-through rate (CTR), according to June 2012 research from Kenshoo Social and Resolution Media. With high CTRs contributing to lower cost-per-clicks (CPCs), Post Ads have […]
Marketers Who Believe Data Access/Use Is Very Important To Ad Spending [CHART]Rate this post via emarketer.com A survey of US brand marketers and agencies by social marketing analytics company 33Across found that only 46% of entertainment companies and 45% of retail companies strongly agreed that data access and usage was important to their ad spending. […]
US Healthcare & Pharma Online Ad Spending, 2011-2016 [CHART]Rate this post via emarketer.com Digital advertising spending by the US healthcare and pharmaceutical industry will hit $1.58 billion in 2012 and rise to $2.48 billion by 2016. But even as marketers move larger percentages of their budgets online, expiring patents and regulatory challenges will conspire to […]
eShoppers Who Have Purchased Due To Facebook Ads or Comments, by Generation [CHART]Rate this post via emarketer.com A June 2012 study from Reuters and Ipsos found that only 20% of US Facebook users said they had bought products because of ads or comments they saw on Facebook. Read the rest at eMarketer.
Global Digital Journalism [INFOGRAPHIC]Rate this post via mediabistro.com