Sports led the way with the largest increase, at an impressive 287%, followed by news, with a 261% jump.
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Internet Ad Revenues By Industry, 2010 vs 2011 [CHART]Rate this post via marketingcharts.com Retail advertisers represented the largest vertical in terms of internet ad spending, at 22% share, slightly up from 21% last year. Retail industry spending in 2011 stood at $7.1 billion, up 21% from $5.5 billion a year earlier. Financial services was the […]
Q1 Online Ad Revenues, 1996-2012 [CHART]Rate this post via marketingcharts.com Online advertising revenues continue to climb upwards, according to June 2012 figures from the IAB and PricewaterhouseCoopers (PwC). Revenues in Q1 set a new peak of $8.4 billion, representing a 15% increase from Q1 2011’s $7.3 billion. Despite this solid growth rate, it actually represents […]
Annual Online Ad Revenues, 2002-2012 [CHART]Rate this post via marketingcharts.com The Q1 growth comes after April 2012 figures, also from the IAB and PwC, showing that internet advertising revenues reached a record $31.74 billion in 2011, representing a 21.9% increase from $26.04 billion in 2010. This was the most rapid year-over-year growth since 2007 (26%), […]
The Shift Toward Digital Ad Spending [CHART]Rate this post via marketingcharts.com rswus-spending-shift-traditional-digital-ads-june2012.pngAlmost 3 in 10 marketers say they have shifted at least half of their marketing spending from traditional to digital advertising over the past 3 years, according to June 2012 survey results from RSW/US. The data also shows that 2 in 3 have moved […]
Top 5 Most Trustworthy Info Sources Are Traditional Channels [CHART]Rate this post via marketingcharts.com Traditional media reign supreme when it comes to Americans’ trust in information sources, according to [pdf] a survey released in June 2012 by Allstate, in association with National Journal. Three-quarters of the survey respondents said they trust information from public TV […]
Customer Acquisition Methods, 2011 & 2012 [CHART]Rate this post via emarketer.com March findings from trade magazine Target Marketing shed insight on some of the customer acquisition tactics that US B2B and B2C marketing managers planned to use this year. Email topped the list with 86.3% of marketers planning to deploy this common digital tactic. Direct […]
Direct & Digital Marketing Spending Growth By Tactic, Q1 2010-Q1 2012 [CHART]Rate this post via emarketer.com findings from the Direct Marketing Association (DMA) suggest that US marketers’ reported increases on ad spending for select direct and digital marketing initiatives remained relatively flat in Q1 2012. Read the rest at eMarketer.
Global Promoted Tweet Clickers, By Frequency [CHART]Rate this post via emarketer.com On the mobile front, Pew found that 9% of all mobile phone owners used Twitter on their phones, including 22% of users ages 18 to 24. Meanwhile, marketers are focusing on Twitter’s advertising products, Promoted Tweets, Trends and Accounts, and determining how well they […]
Advertiser vs. Publisher Support For Connected TV, 2010-2012 [CHART]Rate this post via emarketer.com The growing consumer appeal of connected TVs is one force in favor of integration between online video and TV advertising. It’s also why 28% of brand advertisers and agencies in North America expected to buy ads on that platform in 2012, up […]