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Advertising Statistics & Trends

e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Video Ad Landing Page Behavior [CHART]

Video Ad Landing Page Behavior [CHART]Rate this post via marketingcharts.com Users who watch an online video ad show greater interest in brand pages than those who arrive at the page by click, making completion rates a better success metric than click-through rates (CTR), says Vindico in an April 2011 report. Based on an analysis of […]

Trust In Sources [CHART]

Trust In Sources [CHART]Rate this post via marketingcharts.com Global online consumers place the most amount of trust in earned media, and the least in ads served on mobile phones, finds Nielsen [download page] in an April 2012 report. An impressive 92% of consumers surveyed around the world said they trust earned media, such as word-of-mouth […]

Local vs. National US Mobile Ad Revenues, 2011-2016 [CHART]

Local vs. National US Mobile Ad Revenues, 2011-2016 [CHART]Rate this post via marketingcharts.com Locally targeted ads are forecast to account for 65% share of total US mobile ad revenues in 2016, according to details from an April 2012 BIA/Kelsey Group blog post. Specifically, local will account for $5 billion of the projected $7.7 billion in […]

Ads That Influence Purchases [CHART]

Ads That Influence Purchases [CHART]Rate this post via marketingcharts.com TV ads influence a larger proportion of online consumers to purchase a product or service than a variety of other advertising media, finds ExactTarget [pdf] in an April 2012 report. 53% of respondents said a TV ad had influenced them to purchase a product or service […]

US Search Spend, Q1 2011-Q1 2012 [CHART]

US Search Spend, Q1 2011-Q1 2012 [CHART]Rate this post via marketingcharts.com US search spend increased 16% year-over-year in Q1 2012, while ROI grew 11% year-over-year, indicating room for increased spend, per an [pdf] April 2012 report from Adobe. In fact, the report predicts that search spend in the US will increase 10-15% for the rest […]

Global Traditional Ad Spending [CHART]

Global Traditional Ad Spending [CHART]Rate this post via marketingcharts.com Despite a challenging global economy, worldwide advertising spend on TV, magazines, newspapers, and radio posted a 7.3% rise year-over-year in 2011 to $498 billion, according to [download page] an April 2012 report from Nielsen. Spending in Q4 was up 6.2% from a year earlier, closing at […]

Online Video Ad Metrics [CHART]

Online Video Ad Metrics [CHART]Rate this post via emarketer.com Publishers like YouTube are already embracing this metric as a way for brands to both measure and pay for ad performance. Its TrueView product allows advertisers to pay only for video ads that consumers have viewed for at least 30 seconds or to completion, depending on […]

Magazine Advertising Lacks Diversity Between Tablet Apps & Print [STUDY]

Magazine Advertising Lacks Diversity Between Tablet Apps & Print [STUDY]Rate this post via minonline.com As expected, more than 90% of ads appear in tablet magazine apps correspond with ads also in the print title. For now, at least, the tablet is not helping publishers expand their advertising base, the metric suggests. On average the apps […]