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Home » Advertising Statistics & Trends [FEED]

Advertising Statistics & Trends

Advertising Trends & Statisticse-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️

Top Methods For Measuring Social Media Sponsorships [CHART]

More than eight in 10 marketers said they thought quality of content was an important factor in measuring success, while three-quarters cited the importance of sentiment.

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July 16, 2012 By David Erickson
Filed Under: Advertising, Social Media Analytics, Social Media Marketing Tagged With: Chart, Click-Through Rates, Commenting, Cost Per Action, Cost Per Thousand, Cost-Per Click, CPA, CPC, CPM, Social Media Sponsorships, Sponsorships, Statistics

Use Of Social Media Sponsorship By Marketers vs. Influencers [CHART]

55.5% of US Marketers have provided a social media user with some compensation in exchange for a mention on the user’s social media channel.

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July 16, 2012 By David Erickson
Filed Under: Advertising, Social Media Marketing Tagged With: Chart, Influencers, Paid Placement, Social Media Sponsorship, Sponsorships, Statistics

Business’ Loyalty To Daily Deals Sites [CHART]

Businesses that run daily deals have proved that they are not loyal to any one site.

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July 16, 2012 By David Erickson
Filed Under: Advertising, Email Marketing, Local Internet Marketing, Mobile Marketing, Social Media Marketing Tagged With: Chart, Coupons, Crowd Buying, Daily Deals, eCoupons, Shopping, Statistics

US Paid Search Click & Spending Share By Device [CHART]

Tablets accounted for 7% share of US paid search spending in June 2012, up from 5% in March, according to a July report from Marin Software.

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July 13, 2012 By David Erickson
Filed Under: Advertising, Mobile Advertising, Mobile Marketing, Online Behavior, Search Engine Advertising, Search Engine Marketing Tagged With: Chart, Smart Phones, Statistics, Tablets

Where Mexicans See Online Ads [CHART]

Social networks were second only to search engines as the type of website where internet users in Mexico recalled seeing online ads.

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July 13, 2012 By David Erickson
Filed Under: Advertising, Banner Advertising, Consumer Behavior, eCommerce, International, Internet Advertising, Online Behavior, Search Engine Marketing, Social Media Advertising, Social Media Marketing Tagged With: Branding, Chart, Display Advertising Search Engine Advertising, Hispanics, Latin America, Latinos, Media, Mexico, News, Sports Marketing, Statistics

Changes In Social Media Ad Budget vs. Facebook Ad Budget [CHART]

A June 2012 study from Advertising Age and Citigroup found that 72.8% of US marketers said their overall social media ad budget would increase in the coming year, but only 56.4% said the same of their Facebook advertising budget.

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July 13, 2012 By David Erickson
Filed Under: Ad Spending, Advertising, Marketing Budgets, Social Media Advertising, Social Media Marketing Tagged With: Budgets, Chart, Facebook, Facebook Advertising, Statistics

Frequency With Which US Smart Phone/Tablet Users Pay Attention To Ads By Gender [CHART]

Both men and women reported similar levels of attention given to several types of mobile ads, though women were somewhat less likely to ever pay attention to video, banner or pop-up ads.

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July 13, 2012 By David Erickson
Filed Under: Advertising, Consumer Behavior, Demographics, Display Advertising, Mobile Marketing, Online Behavior, Video Advertising, Video Marketing Tagged With: Chart, Gender, Men, Sponsored Content, Statistics, Women

Difficulty & Effectiveness Of Conversion Tactics [CHART]

This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.

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July 13, 2012 By David Erickson
Filed Under: Advertising, B2B Marketing, Content Marketing, Email Marketing, Event Marketing, Magazine Advertising, Mobile Marketing, Multichannel Marketing, Newspaper Advertising, Online Behavior, PPC, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Webinar Marketing Tagged With: Chart, Direct Mail, Statistics, Tactics, Trade Shows

Factors That Influence Brand Buying Decisions By Gender [CHART]

While a television commercial influenced over 28% of respondents, more than 61% said the same for research online.

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July 12, 2012 By David Erickson
Filed Under: Advertising, Consumer Behavior, Newspaper Advertising, Online Behavior, Online Reviews, Radio Advertising, Search Engine Marketing, Television Advertising Tagged With: Chart, Gender, Men, Statistics, Women

Global Ad Spending By Media Type [CHART]

Global online ad spending grew 12.1% in Q1 2012, per new figures released from Nielsen’s AdView Pulse report.

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July 11, 2012 By David Erickson
Filed Under: Ad Spending, Advertising, Display Advertising, International, Internet Advertising, Magazine Advertising, Newspaper Advertising, Outdoor Advertising, Radio Advertising, Television Advertising Tagged With: Chart, Cinema Advertising, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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