More than eight in 10 marketers said they thought quality of content was an important factor in measuring success, while three-quarters cited the importance of sentiment.
Advertising Statistics & Trends
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55.5% of US Marketers have provided a social media user with some compensation in exchange for a mention on the user’s social media channel.
Businesses that run daily deals have proved that they are not loyal to any one site.
Tablets accounted for 7% share of US paid search spending in June 2012, up from 5% in March, according to a July report from Marin Software.
Social networks were second only to search engines as the type of website where internet users in Mexico recalled seeing online ads.
A June 2012 study from Advertising Age and Citigroup found that 72.8% of US marketers said their overall social media ad budget would increase in the coming year, but only 56.4% said the same of their Facebook advertising budget.
Both men and women reported similar levels of attention given to several types of mobile ads, though women were somewhat less likely to ever pay attention to video, banner or pop-up ads.
This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.
While a television commercial influenced over 28% of respondents, more than 61% said the same for research online.
Global online ad spending grew 12.1% in Q1 2012, per new figures released from Nielsen’s AdView Pulse report.