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Marketing Trends & Statistics

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Advertising Statistics & Trends

e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Global Paid Search Growth [CHART]

Global paid search spend rose 17% year-over-year and 5% quarter-over-quarter in Q2, details Covario in a July 2012 report covering its clients, who are primarily high-tech and consumer electronics firms.

US Online Ad Spending By Industry, 2011-2016 [CHART]

While aggregate spending will increase over the forecast period, spending in the entertainment sector will actually decline this year.

American Media & Entertainment Industry Online Ad Spending [CHART]

Online ad spending by the US media and entertainment industries will rise from $2.77 billion in 2012 to $4.34 billion by 2016.

Factors That Earn Attention To Mobile Ads [CHART]

Roughly one-third of smartphone and tablet users say they would be more likely to pay attention to an ad on their device if the ad’s topic was relevant to them.

Local vs. National Canadian Ad Spending By Channel, 2011 & 2016 [CHART]

Borrell estimates that national spending will decline by 12.9% from 2011 to 2016, with the biggest drops in network TV and directory spending at 41.9% and 41.4%, respectively.

Ad Spending Growth Rates In The UK By Category [TABLE]

Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.

Contextually Relevant Video Ads’ Effect On Women’s Attention [CHART]

Asked about online video ads irrelevant to the site (though not necessarily irrelevant to them), 70% of women said they were more likely to ignore them.

Women’s Attitudes Toward Contextually Relevant Video Ads

Contextual video ads made women feel more favorably toward both the brand (62%) and the site where they saw the ad (56%).