Advertising Statistics & Trends

e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️

Top Methods For Measuring Social Media Sponsorships [CHART]

More than eight in 10 marketers said they thought quality of content was an important factor in measuring success, while three-quarters cited the importance of sentiment.

Use Of Social Media Sponsorship By Marketers vs. Influencers [CHART]

55.5% of US Marketers have provided a social media user with some compensation in exchange for a mention on the user’s social media channel.

Business’ Loyalty To Daily Deals Sites [CHART]

Businesses that run daily deals have proved that they are not loyal to any one site.

US Paid Search Click & Spending Share By Device [CHART]

Tablets accounted for 7% share of US paid search spending in June 2012, up from 5% in March, according to a July report from Marin Software.

Where Mexicans See Online Ads [CHART]

Social networks were second only to search engines as the type of website where internet users in Mexico recalled seeing online ads.

Changes In Social Media Ad Budget vs. Facebook Ad Budget [CHART]

A June 2012 study from Advertising Age and Citigroup found that 72.8% of US marketers said their overall social media ad budget would increase in the coming year, but only 56.4% said the same of their Facebook advertising budget.

Frequency With Which US Smart Phone/Tablet Users Pay Attention To Ads By Gender [CHART]

Both men and women reported similar levels of attention given to several types of mobile ads, though women were somewhat less likely to ever pay attention to video, banner or pop-up ads.