According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.
Advertising Statistics & Trends
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SellerCrowd, a community of 6,600 sellers of digital advertising, sent out the survey to its users.
Social media factors top list of Google search engine ranking factors.
Tim Marklein of W2O Group and Katie Paine of KDPaine & Partners presented an update at the 4th Annual AMEC European Measurement Summit recently.
Bluefin examined a pre-campaign period–when Mike’s Hard Lemonade spots weren’t running–and then an in-flight period when the campaign was in full swing.
More than eight in 10 marketers said they thought quality of content was an important factor in measuring success, while three-quarters cited the importance of sentiment.
55.5% of US Marketers have provided a social media user with some compensation in exchange for a mention on the user’s social media channel.
Businesses that run daily deals have proved that they are not loyal to any one site.
Tablets accounted for 7% share of US paid search spending in June 2012, up from 5% in March, according to a July report from Marin Software.
Social networks were second only to search engines as the type of website where internet users in Mexico recalled seeing online ads.