Marketing Budget Changes Due To Attribution By Channel [CHART]Rate this post via marketingcharts.com More than half of marketers and agencies say that the primary impact of attribution on digital spending is an increase in spending on some digital channels, according to an April 2012 report from Econsultancy and Google Analytics. And the biggest beneficiaries of […]
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Ad Budgets To Decline During Next 6 Months [CHART]Rate this post via marketingcharts.com Marketers are twice as likely to say their advertising budgets will decrease in the next 6 months than increase (34% vs. 17%), finds the Association of National Advertisers (ANA) in a survey of client-side marketers, the full results of which were publicly […]
Brazillian Online Ad Growth [CHART]Rate this post via emarketer.com According to January 2012 statistics from IBOPE Nielsen Online, Nielsen’s local subsidiary in the country, the number of advertisers in Brazil using online display ads increased nearly 40% year over year. Read the rest at eMarketer.
Mobile Search Ad Spending Up 221.1% [CHART]Rate this post via marketingcharts.com Paid search spending grew 30.3% year-over-year in Q1, according to an April 2012 report from IgnitionOne. This represents the highest growth rate for search ad spend of any quarter since Q4 2010 (35%), and the highest growth rate in a first quarter since before […]
Thumbs Down For Social Behavioral Targeted Ads In The UK [CHART]Rate this post via emarketer.com A February 2012 survey by YouGov, an online public opinion and consumer behavior firm in the UK, found that 18% of internet users surveyed in the country did not mind being served ads based on data culled from their social […]
US Online Vs. Traditional Ad Spending, 2012-2016 [CHART]Rate this post via emarketer.com BIA/Kelsey defines local advertising as any form of advertising that provides companies with access to a local audience. Though total US local ad spending is expected to grow slowly but steadily over the next four years, digital ad spending will enjoy double-digital growth […]
Site Visits By Banner, Rich Media & Video Ads [CHART]Rate this post via marketingcharts.com Rich media ads perform far better than standard banner ads in driving users to websites, while banners with video provide an even greater lift in visitors, says MediaMind [download page] in March 2012 analysis of 24,000 creatives with more than 12 […]
Incremental Search Advertising Clicks [CHART]Rate this post via marketingcharts.com On average, half of the search ad clicks that occur with a top rank organic result are incremental, meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused, says Google in a March […]
Most Popular Types Of Advertising [CHART]Rate this post via marketingcharts.com Social media and search advertising are projected to be the most popular advertising tools this year, each cited by 24% of respondents to a PointRoll survey [pdf] of US marketing professionals, conducted by Kelton Research and released in March 2012. Display advertising followed closely, chosen […]