Ad Agency Use Of Traditional Media [CHART]Rate this post via marketingcharts.com Digital may be getting most of the buzz these days, but many leading ad agencies aren’t forgetting about the value of traditional media, details STRATA in May 2012 survey results. TV remains the top advertising choice for 54% of the respondents (the highest proportion […]
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Online Political Advertising, 2012 [INFOGRAPHIC]Rate this post via mashable.com
Social Overtakes Search In Spending [CHART]Rate this post via mediapost.com Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to the latest edition of a quarterly survey of U.S. advertising agencies. The survey, conducted by Strata, the agency media […]
2011 US Ad Spending vs. Consumer Time Spent, By Media [CHART]Rate this post via imediaconnection.com Mobile devices are replacing the time we spend on our desktops and with every other media from print to TV. And yet there is a huge chasm when it comes to ad spending. Unfortunately for those of us in the […]
US Ad Spending Forecast To Grow 2.2% in 2012 [CHART]Rate this post via marketingcharts.com US advertising revenues (excluding Political and Olympics – P&O) grew 1.6% in Q4 2011 and 3.1% for the full year to reach $171.7 billion, according to May 2011 figures from MagnaGlobal. Including P&O into the equation, the company reports a more […]
Reach Comparison: TV & Online Video Ads vs. Only TV Ads [CHART]Rate this post via emarketer.com Measuring and marrying TV and online video has benefits in terms of reach, as well, according to a September 2011 study by video ad network YuMe and Nielsen. The study found that with TV ads only, campaigns had 50% […]
Video Marketing For Brand Engagement [CHART]Rate this post via emarketer.com When surveyed this year, 73% of respondents said brand engagement was their primary video campaign metric. This was up from 68% in 2011 and just 18% in 2010. Brand lift and clickthroughs were still being talked about, but seem to be less essential in determining […]
Marketers Attitudes Toward Online Video Ads vs TV Ads [CHART]Rate this post via emarketer.com In Q1 2012, when asked how they viewed online video ads vs. TV ads, 62% told DIGIDAY and Adap.TV they viewed online video as a direct complement to TV, while only 10% said it was a replacement for TV. The number […]
Mobile Ad Clickthrough Rates By Device, Q1 2012 [CHART]Rate this post via emarketer.com Ad clickthrough rates were slightly higher on mobile phones with full browsers than on either tablets or PCs. Read the rest at eMarketer.