Top 12 Mobile Strategies [CHART]Rate this post via marketingcharts.com Data from the “2012 Digital Marketing Optimization Survey” indicates that more marketers will be focusing on mobile optimized websites than mobile applications as part of their mobile strategies this year. 42% chose the former as one of their top 3 strategies, compared to 34% who chose […]
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Mobile Ad Effectiveness By Device [CHART]Rate this post via marketingcharts.com Rather than build one-size-fits-all creative, mobile advertisers should take advantage of the unique features presented by different device screen sizes, suggests Jumptap in its June 2012 MobileSTAT report. Analyzing click-through rates (CTRs) across a variety of mobile devices, the report reveals that although tablets generally […]
Travel Marketing Budget Changes [CHART]Rate this post via emarketer.com According to Frommer’s and Tnooz’s “2011 Digital Marketing and Content Survey,” 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Read the rest at eMarketer.
Mobile Ad Use By Device, Q1 2011 & Q1 2012 [CHART]Rate this post via emarketer.com According to a Mobile Mix report by mobile advertising and data platform provider Millennial Media, in Q1 2012, 73% of mobile impressions served by Millennial Media were delivered on smartphones, trailed by nonphone connected devices at 20% and feature phones […]
Facebook Ad Clickers [CHART]Rate this post via emarketer.com In January 2012, 44% of internet users worldwide said they never clicked on ads or sponsored listings on Facebook, according to the “Search and Social Media Survey (2011-2012)” report from search engine marketing company Greenlight. An additional 31% said they rarely clicked on advertisements. Read the rest […]
Actions Taken After Viewing Mobile Ad, April 2011-March 2012 [CHART]Rate this post via emarketer.com Exposure to ads also led a significant number of respondents to direct action. As of March 2012, fully 57% of respondents said they would browse a website as a result of seeing an ad on their phone, while 43% said they […]
Valuable Mobile Auto Ad Content [CHART]Rate this post via emarketer.com A report from Mojiva, a mobile ad network that relied on analysis of its own data, along with a Q1 2012 survey, found that 69% of consumers in the US were interested in researching the purchase or lease of a vehicle using their mobile phone. […]
Management’s Most Appealing Digital Marketing Functions [CHART]Rate this post via marketingcharts.com Global marketers are getting the green light from management to execute digital marketing campaigns, with 1 in 5 saying they have a mandate and budget, and another 42% saying they have strong interest and active support from line-of-business (LOB) leaders, according to a CMO […]
Smart Phone Search From Offline Prompts [CHART]Rate this post via emarketer.com As the habit of pulling out a phone to respond to ads takes hold, some media are enjoying faster uptake than others. According to March 2012 research from Google, conducted by Ipsos MediaCT and TNS Infratest, 43% of smartphone owners used their device to […]
2011 Video Ad Interaction Rates, By Site Type [CHART]Rate this post via marketingcharts.com Within the different site categories measured, kids and family led with a 7.87% interaction rate, followed by B2B (6.46%), games (6.21%), and entertainment (5.34%). Automotive sites fared the worst in this metric, with an interaction rate of 2.65%. Kids and family sites […]